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Sole DXB calls out to 'urban culture' fans, in their language

Sole DXB calls out to ‘urban culture’ fans, in their language

Watch the film conceptualised by Moloobhoy & Brown. The next edition of Sole DXB footwear, fashion and lifestyle fair will be hosted on 14 and 15 November in Dubai. Billed as ‘Dubai’s definitive platform for urban culture’, the annual festival/trade fair provides an alternative platform for brands to launch their latest products and co-host a grassroots event promoting urban culture in the […]

Centrepoint embraces family and fashion in new positioning

Centrepoint embraces family and fashion in new positioning

Impact BBDO effects transition to ‘Family. Fashion. One Destination’ from ‘Four Great Brands..One Destination’. Fashion retailer Centrepoint has adopted a new communication platform, shifting from ‘Four Great Brands…One Destination’ to ‘Family. Fashion. One Destination’. The four brands under the Centrepoint umbrella are Baby Shop, Splash, Shoe Mart and Lifestyle. Centrepoint has 109 stores across UAE, Saudi […]