All Entries Tagged With: "Leo Burnett"
Qtel – Ramadan
Increasingly the gap between the older and younger generations is widening. During the Holy Month of Ramadan, Qtel decided to embark on a campaign to bring people closer together. ‘It’s time to talk again’ raises the issue through a six-part TV ad series, airing throughout Ramadan and Eid. The TV campaign, developed and executed by [...]
Leo Burnett wins coveted Qtel account
Leo Burnett has won the integrated creative account for Qatari telco Qtel. The win brings to a conclusion one of the biggest pitches of the past 12 months, with the account covering both the company’s corporate and consumer services. The incumbent on the account was Impact BBDO. Leo Burnett Doha will provide communication management, strategic [...]
Agencies shortlisted in press, outdoor, radio and media
Regional agencies got off to a flying start during the second day of the Cannes Lions festival, with shortlisted work in the press, outdoor, radio and media categories. There are a total of 43 pieces of work shortlisted in press, followed by 12 in outdoor and four apiece in media and radio. Y&R Dubai has [...]
UM wins Qtel’s media buying account
UM has landed Qtel’s media planning and buying account following a competitive pitch. The awarding of the account follows a second round of pitch presentations. The incumbent on the account was OMD. The pitch was called last summer, with Qtel’s creative account also put up for review. No decision on the advertising brief has been [...]
JWT and Leo Burnett retain STC account
JWT and Leo Burnett have retained Saudi Telecom’s advertising business following a review process that lasted the best part of a year. The agencies’ Saudi operations will oversee the accounts, with Leo Burnett’s remit covering corporate communications, home, enterprise and wholesale. JWT will handle the company’s mobile operations. The Saudi Telecom (STC) account had been [...]
Bidenko to take over as regional ECD of Leo Burnett
Peter Bidenko, a former creative director at Impact BBDO, has returned to the region to take on a senior role at Leo Burnett. Bidenko will become regional executive creative director of Leo Burnett on 15 March, with responsibility for the UAE, Kuwait and the Lower Gulf. Based in the Dubai office, he will replace Malek [...]
The year ahead for advertising agencies
Despite what the economists and soothsayers will predict, the coming 12 months will be challenging for advertising agencies, says Kamal Dimachkie, Leo Burnett’s managing director for the UAE, Kuwait and Lower Gulf “In many respects, 2010 is not over. What we all hoped would be a graceful transition to better times felt no more than [...]
Mouzannar named Leo Burnett chief creative officer
Bechara Mouzannar has been named Leo Burnett’s new chief creative officer for the Middle East and North Africa. Formerly regional executive creative director, Mouzannar takes over from Farid Chehab, who will remain as honorary chairman and adviser to the MENA management board. Mouzannar, who has more than 20 years of experience in the communications industry, [...]
Purpose is everything
Kamal Dimachkie is managing director UAE, Kuwait and Lower Gulf at Leo Burnett Adapting advertising to emotions during downturns may help revive economies “Financial meltdowns, slowdowns, recessions and storms have one thing in common: they send people scurrying for cover. This is a normal response to severe and sudden discomfort or pain brought about by [...]
Leo Burnett scoops lion’s share of GM’s ad business
General Motors has consolidated the majority of its regional ad business into Leo Burnett. The decision follows GM’s calling of a wide-ranging review earlier this year, which led to a multi-faceted pitch that included most of the major advertsising networks and a handful of independents. Leo Burnett, which was an incumbent on most of GM’s [...]
