All Entries Tagged With: "Leo Burnett"
Publicis Groupe acquires Flip Media
Publicis Groupe has bought Dubai-headquartered digital agency Flip Media for an undisclosed sum. The agency will be folded into Leo Burnett Worldwide and will retain its name as part of the 100 per cent buy-out. The agency’s founders, Martin Diessner and Dinesh Lalvani, will continue to be involved with the new entity as non-executive directors, [...]
Qtel – Arab Games
Leo Burnett has created a 60-second TV commercial for Qtel as part of the company’s sponsorship of the 12th Arab Games, which take place in Doha between 9 and 23 December. Due to the latest events and developments in the Arab world, the TVC seeks to spread a message of unity, pride and belonging amongst [...]
Qtel rolls out major Arab Games campaign
Qtel has launched the most far-reaching sponsorship campaign ever produced for a major sporting event in Qatar. The campaign, which is a celebration of athletic performance and Arab pride, is being rolled out as part of Qtel’s diamond sponsorship of the 12th Arab Games, which kick off in Doha on 9 December. Created by Leo [...]
Leo Burnett seeks to expand influence
Leo Burnett has promoted two of its longstanding employees as it seeks to expand the influence of the Leo Burnett Group across the region. With immediate effect, Kamal Dimachkie takes on the role of executive regional managing director, in charge of the UAE, Kuwait, Qatar and the Lower Gulf region. Filling his previous role of [...]
McDonald’s – Family Time Forever
McDonald’s has launched a major marketing drive across the GCC with the creation of ‘Family Time Forever’. A 45-second TVC, which tells the story of a group of kids stealing their parents away from their work in order to spend time with them, is being rolled out across the Gulf, supported by print, outdoor, digital [...]
Qtel – Ramadan
Increasingly the gap between the older and younger generations is widening. During the Holy Month of Ramadan, Qtel decided to embark on a campaign to bring people closer together. ‘It’s time to talk again’ raises the issue through a six-part TV ad series, airing throughout Ramadan and Eid. The TV campaign, developed and executed by [...]
Leo Burnett wins coveted Qtel account
Leo Burnett has won the integrated creative account for Qatari telco Qtel. The win brings to a conclusion one of the biggest pitches of the past 12 months, with the account covering both the company’s corporate and consumer services. The incumbent on the account was Impact BBDO. Leo Burnett Doha will provide communication management, strategic [...]
Agencies shortlisted in press, outdoor, radio and media
Regional agencies got off to a flying start during the second day of the Cannes Lions festival, with shortlisted work in the press, outdoor, radio and media categories. There are a total of 43 pieces of work shortlisted in press, followed by 12 in outdoor and four apiece in media and radio. Y&R Dubai has [...]
UM wins Qtel’s media buying account
UM has landed Qtel’s media planning and buying account following a competitive pitch. The awarding of the account follows a second round of pitch presentations. The incumbent on the account was OMD. The pitch was called last summer, with Qtel’s creative account also put up for review. No decision on the advertising brief has been [...]
JWT and Leo Burnett retain STC account
JWT and Leo Burnett have retained Saudi Telecom’s advertising business following a review process that lasted the best part of a year. The agencies’ Saudi operations will oversee the accounts, with Leo Burnett’s remit covering corporate communications, home, enterprise and wholesale. JWT will handle the company’s mobile operations. The Saudi Telecom (STC) account had been [...]
