McDonald’s has rolled out a new campaign featuring Brazilian footballer Neymar Jr. Created by Leo Burnett Dubai, ‘#BigMacWalk’ offers the chance to win an all-paid-trip to Barcelona to meet the FC Barcelona star. The work, which was creatively led by Leo Burnett Dubai’s executive creative director André Nassar, sees Neymar and two friends walk with swagger […]
United Arab Emirates telco du has launched a new campaign targeting the Filipino community. Created by Leo Burnett Dubai and called ‘Tropa for Life’, the campaign works on the insight that although the UAE is a melting pot of different cultures mingling with each other, the Filipino community always huddles together. The campaign is for […]
Leo Burnett and Y&R Dubai have won the region’s first ever yellow Pencils at the D&AD awards in London. Leo Burnett Dubai’s ‘du Tuesday’ work directed by Ali Ali won seven pencils, including a prestigious yellow for film direction. Y&R’s yellow was for Global Export’s ‘Little Books of Big Consequences’, which won in the design […]
Republique Beirut claims Independent Agency of the Year title; Starcom MediaVest Group Dubai is Media Agency of the Year.
Chrysler 300C Performer, Vote for Us, Sakker El Dekkene, Touch Leb Keys and Pepsi Goal in the race.
Among media agencies, Starcom MediaVest Group Dubai has five shortlists.
Memac Ogilvy Dubai (4), Republique Beirut (3), Publicis ME (3), Impact BBDO Beirut (3) in the race.
Memac Ogilvy has five entries in the fray, Impact BBDO and FP7 have four apiece.
The cut-off for submitting entries is noon (UAE) on 21 January.
Leo Burnett Group’s Bechara Mouzannar sounds a wake-up call for a ‘Dinosauring Industry’.