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Dubai Lynx 2015: YouTube 7-Day Brief goes live, for UN Women

Dubai Lynx 2015: YouTube 7-Day Brief goes live, for UN Women

The cut-off for submitting entries is noon (UAE) on 21 January.

#Predictions2015: The year ahead for ad agencies

#Predictions2015: The year ahead for ad agencies

Leo Burnett Group’s Bechara Mouzannar sounds a wake-up call for a ‘Dinosauring Industry’.

Agency Network of the Year 2014: Leo Burnett MENA

Agency Network of the Year 2014: Leo Burnett MENA

Memac Ogilvy was first runner up, with JWT MENA in third place. A rounded body of work with Dubai and Lebanon leading the way, saw Leo Burnett MENA stride forward as a network into 2015. The Work Leo Burnett had several campaigns to show in terms of cut-through work. Several of those came from the […]

OSN scouts for creative and digital agency partners

OSN scouts for creative and digital agency partners

Impact BBDO, Leo Burnett and TBWA\Raad in the fray for regional creative duties. Pay TV and entertainment distribution platform OSN is currently holding a pitch for its regional creative duties. The agencies in the fray are Impact BBDO, Leo Burnett and TBWA\Raad. The pitch comes ahead of the ICC Cricket World Cup and the Oscars […]

Digital Essays 2014: Everything (and nothing) has changed

Digital Essays 2014: Everything (and nothing) has changed

The audience has changed forever – and so must we, contends Yousef Tuqan Tuqan. Everything has changed. To know just how much things have changed, let’s go back in time. Not too far back, just to my 18th birthday in Amman, Jordan in 1993. I lived on a planet where I had access to two […]

Social specialist Holler launched to bolster Leo Burnett and Publicis’ integrated offering

Social specialist Holler launched to bolster Leo Burnett and Publicis’ integrated offering

(From left: Yousef Tuqan, Ema Linaker, Raja Trad) Ema Linaker appointed regional director; unit will support agencies’ offices across MENA from Dubai. Leo Burnett and Publicis group of companies have announced the launch of social and mobile agency Holler in Dubai. London-headquartered Holler was founded in 2001, and acquired by Leo Burnett in 2011. Raja […]

Yukon 2015 underscores power with nuanced ‘Lead by example’ script

Yukon 2015 underscores power with nuanced ‘Lead by example’ script

Watch the ad film conceptualised by Leo Burnett here The 2015 Yukon family from GMC was introduced in the Middle East this summer. Part of the launch campaign is a TV spot conceptualised by Leo Burnett. The commercial opens with a young Arab boy playing with a remote controlled toy car at the foot of […]

We can all have our Oreo moments

We can all have our Oreo moments

Yousef Tuqan Tuqan is Leo Burnett’s regional chief innovation officer “The Oreo moment. You know it, I know you do. You’ve seen it in every presentation in every marketing conference you’ve been to this year. And every client has held it up and asked their agency why they can’t give her brand an ‘Oreo moment’ […]

The milestone and the crossroad

The milestone and the crossroad

Do we as an industry wish to fool the system and gain fake glory, or do we wish to solve the genuine marketing challenges that all of our clients face, asks Leo Burnett’s Kamal Dimachkie The RTA deserves credit, much credit for the job it is doing in elevating road standards and driving conditions all […]

Memac Ogilvy wins double crown at Dubai Lynx

Memac Ogilvy wins double crown at Dubai Lynx

Last night belonged to Memac Ogilvy as the group took home both ‘Agency of the Year’ and ‘Network of the Year’ at the Dubai Lynx awards. With Edmond Moutran, the group’s chairman and CEO, also named ‘Advertising Person of the Year’, the agency withstood the challenge of Impact BBDO and Leo Burnett to take home […]