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Social specialist Holler launched to bolster Leo Burnett and Publicis’ integrated offering

Social specialist Holler launched to bolster Leo Burnett and Publicis’ integrated offering

(From left: Yousef Tuqan, Ema Linaker, Raja Trad) Ema Linaker appointed regional director; unit will support agencies’ offices across MENA from Dubai. Leo Burnett and Publicis group of companies have announced the launch of social and mobile agency Holler in Dubai. London-headquartered Holler was founded in 2001, and acquired by Leo Burnett in 2011. Raja […]

Yukon 2015 underscores power with nuanced ‘Lead by example’ script

Yukon 2015 underscores power with nuanced ‘Lead by example’ script

Watch the ad film conceptualised by Leo Burnett here The 2015 Yukon family from GMC was introduced in the Middle East this summer. Part of the launch campaign is a TV spot conceptualised by Leo Burnett. The commercial opens with a young Arab boy playing with a remote controlled toy car at the foot of […]

We can all have our Oreo moments

We can all have our Oreo moments

Yousef Tuqan Tuqan is Leo Burnett’s regional chief innovation officer “The Oreo moment. You know it, I know you do. You’ve seen it in every presentation in every marketing conference you’ve been to this year. And every client has held it up and asked their agency why they can’t give her brand an ‘Oreo moment’ […]

The milestone and the crossroad

The milestone and the crossroad

Do we as an industry wish to fool the system and gain fake glory, or do we wish to solve the genuine marketing challenges that all of our clients face, asks Leo Burnett’s Kamal Dimachkie The RTA deserves credit, much credit for the job it is doing in elevating road standards and driving conditions all […]

Memac Ogilvy wins double crown at Dubai Lynx

Memac Ogilvy wins double crown at Dubai Lynx

Last night belonged to Memac Ogilvy as the group took home both ‘Agency of the Year’ and ‘Network of the Year’ at the Dubai Lynx awards. With Edmond Moutran, the group’s chairman and CEO, also named ‘Advertising Person of the Year’, the agency withstood the challenge of Impact BBDO and Leo Burnett to take home […]

Leo Burnett leads in final Dubai Lynx shortlists

Leo Burnett leads in final Dubai Lynx shortlists

The Dubai Lynx integrated, branded content & entertainment and film craft shortlists have been released, with Leo Burnett receiving the most nominations across the final three categories. The network has 24 shortlisted entries in the film craft category alone, as well as four in branded content & entertainment and a further three in integrated. Memac […]

Impact BBDO and Memac Ogilvy lead first shortlists

Impact BBDO and Memac Ogilvy lead first shortlists

Memac Ogilvy and Impact BBDO lead the charge towards network of the year following the release of the first shortlists at this year’s Dubai Lynx awards. Impact BBDO has a total of 115 shortlisted pieces of work – not including the media category – ahead of its nearest competitor Memac Ogilvy. Both are the clear […]

du -- Hussain Al Jassmi

du — Hussain Al Jassmi

The introduction of mobile number portability (MNP) initiated a new challenge for telcos in the UAE. Before MNP, a user migrating between networks had to leave their number behind. For many, the prospect of having to readjust to a new number then re-introduce it to all one’s contacts was a costly price to bear. This […]

New beginnings for Publicis Graphics

New beginnings for Publicis Graphics

Advertising network Publicis Graphics is in the process of moving to new offices in Dubai Media City following the completion of its buyout by Publicis Worldwide. The network is now called Publicis Middle East and is being overseen by Raja Trad, CEO of Leo Burnett Group of Companies MENA, with the move to Media City […]

Advertising Network of the Year 2013 – JWT

Advertising Network of the Year 2013 – JWT

JWT Cairo’s ‘Fakka’ campaign for Vodafone Egypt conquered the world this year, but JWT has proved it is much more than a one-trick pony by re-emerging as a network to be reckoned with The judging for this year’s Advertising Network of the Year was the most difficult to date. As most will agree, 2013 was […]