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DDB Dubai takes a bite of McDonald’s after three-way pitch

DDB Dubai takes a bite of McDonald’s after three-way pitch

By Eleanor Dickinson DDB Dubai has won the creative account for McDonald’s food trust business following a competitive three-way pitch. The Omnicom-owned agency will enter a contractual partnership with the fast food giant after working together on a project-by-project basis during the past year. The account will entail creating an engaging consumer platform for 2017 […]

Whatever next?

Whatever next?

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

Memac Ogilvy Dubai strikes double gold

Memac Ogilvy Dubai strikes double gold

Memac Ogilvy Dubai has won two more gold Lions at Cannes. The agency landed both for Ikea Saudi Arabia’s ‘It’s that affordable’ in the outdoor category last night, adding to the gold and silver it won for the same campaign the night before. Memac Ogilvy Doha also landed bronze in the design category for its work […]

Big four dominate Dubai Lynx shortlists

Big four dominate Dubai Lynx shortlists

The bulk of the Dubai Lynx shortlists have been released today, with Leo Burnett, J.Walter Thompson, Impact BBDO and Memac Ogilvy leading the nominations. A total of 511 pieces of work have been shortlisted out of 2,542 entries – 312 of those going to agencies from the United Arab Emirates. Lebanon is second with 64 […]

McDonald’s takes a walk with Barcelona star  Neymar

McDonald’s takes a walk with Barcelona star Neymar

McDonald’s has rolled out a new campaign featuring Brazilian footballer Neymar Jr. Created by Leo Burnett Dubai, ‘#BigMacWalk’ offers the chance to win an all-paid-trip to Barcelona to meet the FC Barcelona star. The work, which was creatively led by Leo Burnett Dubai’s executive creative director André Nassar, sees Neymar and two friends walk with swagger […]

New du campaign targets Filipino community

New du campaign targets Filipino community

United Arab Emirates telco du has launched a new campaign targeting the Filipino community. Created by Leo Burnett Dubai and called ‘Tropa for Life’, the campaign works on the insight that although the UAE is a melting pot of different cultures mingling with each other, the Filipino community always huddles together. The campaign is for […]

Leo Burnett and Y&R Dubai win D&AD yellow Pencils

Leo Burnett and Y&R Dubai win D&AD yellow Pencils

Leo Burnett and Y&R Dubai have won the region’s first ever yellow Pencils at the D&AD awards in London. Leo Burnett Dubai’s ‘du Tuesday’ work directed by Ali Ali won seven pencils, including a prestigious yellow for film direction. Y&R’s yellow was for Global Export’s ‘Little Books of Big Consequences’, which won in the design […]

Dubai Lynx 2015: Leo Burnett Beirut is Agency of the Year, propels network to top slot

Dubai Lynx 2015: Leo Burnett Beirut is Agency of the Year, propels network to top slot

Republique Beirut claims Independent Agency of the Year title; Starcom MediaVest Group Dubai is Media Agency of the Year.

Dubai Lynx 2015: Seven shortlists in Mobile, five from Beirut

Dubai Lynx 2015: Seven shortlists in Mobile, five from Beirut

Chrysler 300C Performer, Vote for Us, Sakker El Dekkene, Touch Leb Keys and Pepsi Goal in the race.

Dubai Lynx 2015: Media has 65 shortlists, FP7 and Leo Burnett lead race with 12 each

Dubai Lynx 2015: Media has 65 shortlists, FP7 and Leo Burnett lead race with 12 each

Among media agencies, Starcom MediaVest Group Dubai has five shortlists.