Leo Burnett Dubai Archives - Campaign Middle East https://campaignme.com/tag/leo-burnett-dubai/ Thu, 06 Nov 2025 14:12:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Leo Burnett Dubai Archives - Campaign Middle East https://campaignme.com/tag/leo-burnett-dubai/ 32 32 Cannes Lions 2025 Rankings: Saudi climbs several spots, UAE stays within top 10 https://campaignme.com/cannes-lions-2025-rankings-saudi-shines-with-uae-among-top-10/ Thu, 06 Nov 2025 13:30:20 +0000 https://campaignme.com/?p=111466 Saudi Arabia climbed to several spots on the Cannes Lions 2025 rankings from the 23rd to 15th spot, while the UAE stayed within the top 10. Saudi Arabia went up from 23rd in the country rankings in 2024 to 13th in 2025, a big year-on-year gains. Riyadh also entered the top global city list at […]

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]]> Cannes Lions 2025: Day 2 Highlights – Gold Lions roar and platforms reveal AI plays https://campaignme.com/cannes-lions-2025-day-2-highlights-gold-lions-roar-and-platforms-reveal-ai-plays/ Wed, 18 Jun 2025 06:38:39 +0000 https://campaignme.com/?p=103964 Day 2 at the Cannes Lions International Festival of Creativity 2025 offered respite from the heat thanks to lovely cloud cover through early parts of the day. It also brought a smile to the faces of those who bumped into old friends from across the globe, which led to a meaningful catch-up or heartfelt conversations […]

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]]> Here are Campaign Middle East’s Work picks from May https://campaignme.com/heres-campaign-middle-easts-work-picks-from-may/ Tue, 10 Jun 2025 08:32:34 +0000 https://campaignme.com/?p=103513 Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section the following month. These are the picks from May – featuring work from Talabat and Kitopi, MG Egypt, Boutiqaat, RAM and McDonald’s Saudi. Talabat […]

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]]> D&AD 2025: MENA takes home 17 Pencils https://campaignme.com/dad-2025-mena-takes-home-17-pencils/ Tue, 27 May 2025 07:47:26 +0000 https://campaignme.com/?p=102948 Agencies and brands across the MENA region earned 17 Pencils at the 2025 D&AD Awards, with wins across design, direction, cinematography, typography and more. Held annually in London, the awards celebrate global creative excellence across advertising and design disciplines. This year, only three Black Pencils – the competition’s highest honour – were awarded globally. In […]

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]]> McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’ https://campaignme.com/mcdonalds-qatar-makes-sharing-easier-with-the-exchange-rate/ Thu, 17 Apr 2025 14:17:56 +0000 https://campaignme.com/?p=100937 McDonald’s Qatar, in partnership with Leo Burnett Dubai, has launched a creative take on the age-old dilemma of food sharing with the introduction of The McDonald’s Exchange Rate – a digital-first campaign that translates fast food into a system of real-time, bite-for-bite value. Exclusive to the Qatari market, the activation transforms the McDonald’s app into […]

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]]> The Loeries Official Rankings 2024 revealed https://campaignme.com/the-loeries-official-rankings-2024-revealed/ Tue, 28 Jan 2025 07:18:44 +0000 https://campaignme.com/?p=95218 The Loeries Official Rankings 2024 aim to provide a snapshot of the top-performing agencies, brands and individuals across Africa and the Middle East in the brand communications industry. Compiled from the cumulative scores of awarded entries at the 2024 Loerie Awards, the rankings reflect a broad range of disciplines and showcase the innovative work shaping […]

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]]> PUMA and Al Hilal ‘Play for Real’ https://campaignme.com/puma-and-al-hilal-play-for-real/ Thu, 22 Aug 2024 06:44:28 +0000 https://campaignme.com/?p=88590 To mark the 24-25 season of football, PUMA has unveiled not just a new kit for Al Hilal, but a powerful campaign that speaks to the heart of Saudi football culture. The campaign, titled Play for Real, isn’t just about celebrating a team; it aims to make a statement to the world that Saudi football […]

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]]> D&AD announces pencil winners https://campaignme.com/dad-announces-pencil-winners/ Fri, 24 May 2024 12:55:41 +0000 https://campaignme.com/?p=84206 D&AD Awards have announced their winners of their coveted pencils. This year, the region  has bagged a total of 16 pencils, 4 graphite and 12 wood pencils. Winning agencies from the region include: FP7 McCann, Leo Burnett Dubai, Havas Middle East, ‿ and Us, Cheil Worldwide, VML Riyadh, and Impact BBDO. While other winning agencies […]

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]]> NBA: ‘Nets for change’ https://campaignme.com/nbas-nets-for-change-helps-marine-life/ Mon, 12 Feb 2024 08:44:42 +0000 https://campaignme.com/?p=76339   The NBA has introduced a new drive titled ‘Nets for Change’, created with agencies Leo Burnett Dubai and Publicis Groupe ME. The initiative started recycling discarded fishing nets to create basketball nets across India, making dreams possible for aspiring young girls. Abandoned fishing nets make up 80 per cent of marine debris in India, […]

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]]> The campaigns that caught our eye in 2023 https://campaignme.com/the-campaigns-that-caught-our-eye/ Wed, 27 Dec 2023 10:00:23 +0000 https://campaignme.com/?p=74107 1 Hungerstation The Subconscious Order Agency: Wunderman Thompson Riyadh  The food delivery app introduced a smart feature that allowed users to order food online by harnessing the power of their subconscious mind. The app recognised when the user scrolled for a long time and launched the subconscious ordering tool. Several cuisine images were displayed as the […]

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