All Entries Tagged With: "Leo Burnett Dubai"
Two golds, two silvers and a bronze for regional agencies
Agencies from across the Middle East and North Africa have won two golds, two silvers and a bronze at Cannes this evening. Y&R Dubai and Memac Ogilvy Label both struck gold, while Leo Burnett Dubai picked up two silvers in radio and FP7/BAH walked away with a bronze in outdoor. Y&R’s outdoor gold was for [...]
Answering the call for empowerment
As women in Saudi Arabia call for more equality, brands must give them the power they seek, argues Alexandra Tohme “If ever there was a time for retailers to take advantage of a mass shift in female customer expectations, this is it. Tracking the influence of North African unrest on Saudi Arabia through internet memes [...]
McDonald’s – Be Grand
For the first time in McDonald’s’ history, three different chicken sandwiches have been launched at the same time as part of the fast food giant’s ‘Premium Chicken’ line. The objective of this campaign from Leo Burnett is to introduce the three sandwiches, whilst making a concerted effort to educate customers about the different ingredients in [...]
Du retains incumbent following review
UAE telco du has retained Leo Burnett Dubai as its advertising agency of record following a creative review. The country’s second telecommunications company, du called a review of its creative advertising account last November. The pitch included the incumbent, which has held the account since the company launched in 2006, and two other unnamed agencies. [...]
Fox Series re-brands and targets Arab women
Pan-Arab TV channel Fox Series has re-branded as Fox and shifted its focus to become an Arabic general entertainment channel targeting women. The re-branded free-to-air station, which along with Fox Movies airs across the Middle East thanks to a partnership between Fox International Channels and Rotana Media Services, will go live tomorrow, with all of [...]
McDonald’s – Big Mac Epic Story/Chant
The second part of Leo Burnett Dubai’s first campaign for McDonald’s has broken, with the TVC ‘Chant’ to run for three weeks across the UAE, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain. The Big Mac chant of ‘two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun’ is featured in the [...]
Du rolls out major brand advertising campaign
UAE telco du is rolling out its first major brand advertising campaign since the release of its launch campaign in 2006. Designed to get closer to consumers and banish any negative perceptions about the brand, the campaign will run across television, print, digital and outdoor and carries the theme ‘open your heart’. Shot in the [...]
Du rolls out major brand advertising campaign
UAE telco du is rolling out its first major brand advertising campaign since the release of its launch campaign in 2006. Designed to get closer to consumers and banish any negative perceptions about the brand, the campaign will run across television, print, digital and outdoor and carries the theme ‘open your heart’. Shot in the [...]
Chevrolet – Hand-drawn billboard
Leo Burnett Dubai, ‘Foolin’ by Devendra Banhart, and a hand-drawn billboard for Chevrolet.
Du calls advertising review
The UAE’s second telecommunications company, du, has called a review of its creative advertising account. The review involves incumbent Leo Burnett Dubai, which has held the account since the company launched in 2006, and two other unnamed agencies. Ashish Banerjee, du’s vice-president brand and comm-unications, said the move was part of a statutory review that [...]
