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Mobinil – Malnaash Gher Baad

Mobinil – Malnaash Gher Baad

Egyptian singers Menna Hussein and Mohamed Mohsen helped Mobinil spread a message of unity to Egyptians during Ramadan with the release of the song Malnaash Gher Baad. Written by Ahmed Farahat, Leo Burnett Cairo was behind the creative idea and execution for both the Ramadan commercial and the full music video. Project Ramadan Client Mobinil […]

Y&R Dubai ranked world's third most creative agency

Y&R Dubai ranked world’s third most creative agency

Y&R Dubai was the world’s third most creative agency in 2011, according to the annual Big Won Report. The ranking represents the highest ever position for a Middle East agency. Y&R’s chief creative officer, Shahir Zag, is also ranked number one art director and copywriter by the independent report – the highest position ever for […]

Y&R Dubai named agency and network of the year

Y&R Dubai named agency and network of the year

Y&R Dubai has been named both agency and network of the year at the Dubai Lynx. The agency, whose tally of awards included the grand prix in both print and design (pictured), pipped FP7/BAH to the title, although the Bahrain ad agency was interestingly named media agency of the year on the back of its […]

Melody's 'The Bitter Truth' to hit the big screen

Melody’s ‘The Bitter Truth’ to hit the big screen

Leo Burnett Cairo is to turn its successful ‘El Hakika El Mora’ advertising campaign for Egyptian broadcaster Melody into a feature-length movie. The campaign, called ‘The Bitter Truth’ in English, first aired in April and new episodes have been released on a regular basis, with YouTube viewership measured in the millions. The fifth and final […]

Melody – The Bitter Truth part 5

Melody – The Bitter Truth part 5

After four episodes of being verbally and emotionally abused, Melody Man has a mental breakdown, while Hamzawy – having seen his career and name go down the drain – sells out and decides to do a music video for Haifa. Yep, the fifth episode of  Leo Burnett Cairo’s corporate campaign for Melody has arrived.

'The Bitter Truth’ leaked online

‘The Bitter Truth’ leaked online

The fourth instalment of Leo Burnett Cairo’s ‘The Bitter Truth’ campaign for Melody was stolen and leaked online ahead of its planned release, says the agency’s executive creative director, Mohamed Hamdalla. The ongoing campaign for Melody Drama, called ‘El Hakika El Mora’ in Arabic, first aired in April this year and a new episode has […]

'The Bitter Truth' leaked online

‘The Bitter Truth’ leaked online

The fourth instalment of Leo Burnett Cairo’s ‘The Bitter Truth’ campaign for Melody was stolen and leaked online ahead of its planned release, says the agency’s executive creative director, Mohamed Hamdalla. The ongoing campaign for Melody Drama, called ‘El Hakika El Mora’ in Arabic, first aired in April this year and a new episode has […]

You can win at Cannes without playing the game

You can win at Cannes without playing the game

Mohamed Hamdalla, executive creative director at Leo Burnett Cairo and winner of a silver and bronze Lion at this year’s Cannes Lions festival “I learned something at Cannes this year. Something that I would like to tell to every talented young creative in the Middle East that dreams about winning at Cannes: you can win […]

Melody – The Bitter Truth (part 3)

Melody – The Bitter Truth (part 3)

The third instalment in Leo Burnett Cairo’s corporate campaign for Melody that will be the springboard for a new TV campaign for the recently launched Melody Drama. Project The Bitter Truth (Part 3) Client Melody Creative agency Leo Burnett Cairo ECD/director Mohamed Hamdalla Exposure TV

Regional first as five film Lions won

Regional first as five film Lions won

Three silvers and two bronze Lions have been won by the Middle East and North Africa in the film and film craft categories at Cannes. It is the first time that the region has won a Lion in any film category. Leo Burnett Cairo finally gained some international recognition for its Melody work on the […]