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LBCI – Celebrate... the Lebanese way

LBCI – Celebrate… the Lebanese way

With a satirical tone of voice that has now become a trademark, the latest Cheyef Halak campaign seeks to expose the “primitive and misplaced use of firearms and fireworks” that leads to “fatal injuries and accidents in Lebanon”. Project Cheyef Halak – ‘Celebrate… the Lebanese way’ Client LBCi Agency Impact BBDO Beirut Regional executive creative […]

Cheyef 7alak – Discrimination

Cheyef 7alak – Discrimination

The latest instalment in LBCI’s ongoing ‘Cheyef 7alak’ campaign is called ‘Discrimination’. Cheyef 7alak is a CSR campaign based on citizen journalism that seeks to raise awareness and influence behaviour in order to create social change in Lebanon. Project: Cheyef 7alak Client: LBCI Creative agency: Impact BBDO Beirut Executive creative director: Walid Kanaan Creative director: […]

Cheyef 7alak – Taxi

Cheyef 7alak – Taxi

One of the most awarded campaigns at this year’s MENA Cristal Festival was ‘Cheyef 7alak’ from Impact BBDO Beirut. Created to raise awareness and influence behaviour for social change in Lebanon, the campaign won a total of 10 Cristals spread across several categories and disciplines, including the Cristal in the Arabic Culture category. The campaign […]