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Vice to launch Arabic platform from UAE base within six months

Vice to launch Arabic platform from UAE base within six months

Youth media brand Vice should launch in the MENA region within three to six months. Vice founder and CEO Shane Smith visited the UAE last week to “get the ball rolling on Vice’s operations in MENA,” said the company. This is the first time Smith has been in the region since Vice and Dubai-based media […]

ARN launches two digital-only Arabic stations

ARN launches two digital-only Arabic stations

Dubai-based Arabian Radio Network has launched two new digital-only radio stations. Al Khaleejiya Classic will play tracks from GCC musicians of the 1980s and 1990s. And Al Arabiya Cassette will also have nostalgic Arabic programming, broadcasting Arabic hits from the 1960s to the 1990s. The two new stations are brand extensions of existing ARN properties Al […]

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Publicis Groupe has announced the launch of its Publicis Sapient operating unit in the MENA region. Digital agency Flip, which under Publicis Communications, has rebranded as SapientRazorfish. It has already won a contract with property developer Emaar. SapientRazorfish will be led by Kareem Monem (pictured), previously managing director of Flip. Flip has been part of Publicis Sapient since […]

Harrods Magazine Arabia launches

Harrods Magazine Arabia launches

Harrods Magazine Arabia has launched in response to customers’ requests for news from Harrods throughout the year, says The Mediavantage, which handles the store’s media sales in the region. The title covers fashion, beauty, fine jewellery, watches and lifestyle, with all content curated specially for Middle-Eastern readers, and the 116-page title edited by Jan Masters […]

New Nissan X Trail announces arrival, in style

New Nissan X Trail announces arrival, in style

Watch the video conceptualised by Beyond 190 here. Nissan Middle East has announced the arrival of its new X Trail with a digital video campaign, comprising a teaser and reveal. Dubai-based Beyond 190 handled the campaign, and the shoots were executed in Salalah, Oman. The teaser captured the car breaking through the ground to the surface on an X-shaped platform, in the middle […]

Yas Mall warms up for November debut with Red Bull drive-through

Yas Mall warms up for November debut with Red Bull drive-through

The film for digital media is directed by Simon Impey and produced by Footprint International. Ahead of its opening in November 2014, Abu Dhabi’s Yas Mall has launched an online film featuring the Red Bull F1 car doing the rounds of its near-finished premises. The film garnered over 430,000 views as on 9 October on Yas Mall’s YouTube […]