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Pepsi: The greatness is within

Pepsi: The greatness is within

Saudis today are connected more than ever to their national identity, anticipating the future while witnessing the historic transformation of their nation. For more than 60 years, Pepsi has been part of this evolution. In 2018, Pepsi is celebrating Saudi pride with ‘The Greatness is Within’ campaign. The campaign is based on the insight that […]

Netizency xplains: KSA Women Driving; the social conversation

Netizency xplains: KSA Women Driving; the social conversation

Download the pdf here: Netizency xplains KSA Women Driving

OMD reshuffles management in KSA

Among other changes, Faisal Shams, business unit director at OMD UAE, has been promoted as GM of OMD Arabia. OMD Arabia has announced management restructuring in Saudi Arabia and named new general managers for its offices in Riyadh and Jeddah. This follows ‘significant increase in billings in 2014’, claimed a note from the agency. Toni […]

Equation Media retains CBD, wins NFPC campaign; hunt on for next CEO

Equation Media retains CBD, wins NFPC campaign; hunt on for next CEO

Growth on track says chairman Roger Sahyoun; group eyes digital opportunity in KSA, media agency presence in Iran. The hunt is on for a new CEO for Equation Media, the media agency of The Network Communication Group, following the exit of Karim Koraytem in December 2014. In conversation with Campaign Middle East, group chairman Roger […]

Starcom promotes three DGMs in KSA

Edmond Bouez, Khaled Abou Sleiman and Ziad Sukkariah take over as GMs of Starcom Jeddah, MediaVest Riyadh and Starcom Riyadh respectively. Starcom MediaVest Group KSA has announced three promotions at its offices in the Kingdom of Saudi Arabia. Edmond Bouez has been promoted as general manager of Starcom Jeddah, Khaled Abou Sleiman as general manager of MediaVest Riyadh, and […]