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Eight-brand WPP team wins Dulsco

Eight-brand WPP team wins Dulsco

Dubai-based HR and waste management firm Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. Dulsco, which is more than 80 years old, has set aggressive growth targets. The WPP consortium will develop and roll out a new positioning and brand architecture internally and externally. […]

Where now for people meters?

Where now for people meters?

Once again the UAE’s advertisers are on the cusp of knowing who is watching what on television but the final hurdles could still threaten the age-old project, writes Austyn Allison The UAE’s TView people-meter project is now being audited by Paris-based non-profit CESP. But this big announcement, made at the end of July, may have […]

comScore, Kantar enter strategic partnership outside US

comScore, Kantar enter strategic partnership outside US

WPP to acquire minority stake in web analytics major.  US-based web analytics company comScore and WPP’s data investment management division Kantar have entered into an alliance covering markets outside the US. The two companies will bring their products, technology, data assets, research panels and relationships together, enhancing cross-media audience and campaign measurement capabilities, informed an official statement. The alliance follows an announcement that WPP […]