Age: 22 Degree: Bachelor of business administration, American University of Beirut, 2014 Position: Senior executive, The Innovation Group MENA, J. Walter Thompson While data mining was once done manually, the ‘algorithmic wizardry of AI’ is ushering in a more efficient, seamless and far more intuitive way of doing things. Robot-assisted systems will drive us to […]
Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]
J Walter Thompson has entered into a training partnership with Google. Its first iteration will be the “Google All-Stars Academy,” a four-day programme that will take place this month with sessions from publisher and consultancy Contagious, digital production houses The Zoo and MediaMonks, and video platform YouTube. There will also be hands-on workshops for J […]
Memac Ogilvy Dubai has won two more gold Lions at Cannes. The agency landed both for Ikea Saudi Arabia’s ‘It’s that affordable’ in the outdoor category last night, adding to the gold and silver it won for the same campaign the night before. Memac Ogilvy Doha also landed bronze in the design category for its work […]
WPP’s J. Walter Thompson has taken a majority stake in Beirut-based digital marketing agency Cleartag. The agency will continue to trade as Cleartag with the deal strengthening J. Walter Thompson’s digital offering in the Middle East and North Africa. Discussing the deal, Vatche Keverian, JWT’s MENA’s chief executive officer said: “J. Walter Thompson is always […]
JWT has created an online video campaign for the education charity Dubai Cares, encouraging people to make donations in exchange for YouTube video tutorials made by children.
Amsterdam-headquartered agency Nomads has been named as the lead agency for Dubai Holding. The creative innovation agency will run the account from its Dubai office, which was opened in October 2013. “We are very pleased to be appointed the lead brand and creative agency for Dubai Holding,” confirmed Hans Howarth, CEO and founder of Nomads. […]
Roy Haddad, WPP’s director for the Middle East and North Africa, talks GroupM, JWT Dubai, and the problems facing the market It’s late morning in Beirut and Roy Haddad is swinging around a lightsaber. “My kids got it for me for my 50th birthday,” he says, the weapon’s distinctive hum rising in pitch with every […]
Will represent UAE on the juries at this year’s festival.
Today advertising needs to rate on either entertainment or usefulness, says the author.