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JWT, Starcom and FP7 win big at Effie awards

JWT, Starcom and FP7 win big at Effie awards

The Good Note, a campaign by J. Walter Thompson Beirut for Bou Khalil Supermarket, has taken the Grand Prix at the MENA  Effie Awards. The campaign involved selling ‘Good Notes’ to members of the public, which could then be given to children begging on the streets of Beirut. Each note costs 1,000 Lebanese pounds ($0.66) […]

Ramsey Naja: The fast and the furious

Ramsey Naja: The fast and the furious

Ramsey Naja is CCO at JWT MENA Formula 1 aficionados love to compare drivers and their styles, and never was the difference more pronounced than in the case of two Ferrari drivers, Michael Schumacher and his successor, Kimi Raikonnen. Schumacher was the perfect team man: he would speak on behalf of the team, hardly ever […]

Ramsey Naja: Back to school. Again

Ramsey Naja: Back to school. Again

Ramsey Naja is CCO at JWT MENA Now that the back-to-school campaigns are done, dusted, and consigned to that folder labelled “recycle for next year”, I hope that everyone responsible for those cruel abominations will reflect on the damage they have done and repent in the most meaningful way their faith provides. For an industry that […]

Ramsey Naja: Any spare change? It’s time  to rethink our modus operandi

Ramsey Naja: Any spare change? It’s time to rethink our modus operandi

Ramsey Naja is CCO at JWT MENA It is odd  to find, that, in these rapidly changing times, the way the majority of agencies operate has actually changed very little. Yes, I know, I know, digital has changed this, that and the other but, intrinsically, the actual modus operandi remains as stubbornly stuck in its ways […]

Ramsey Naja: Sometimes inspiration strikes. Today it’s gone on strike

Ramsey Naja: Sometimes inspiration strikes. Today it’s gone on strike

Ramsey Naja is CCO at JWT MEA I am feeling uninspired today, which is not the state you want to be in when the deadline for your column is looming and your editor is developing a fascinating skin condition commonly associated with anxiety. But hey, in the creative sphere, the lack of inspiration is a […]

Campaign graduates 2016: Dana El Hassan

Campaign graduates 2016: Dana El Hassan

Age: 22 Degree: Bachelor of business administration, American University of Beirut, 2014 Position: Senior executive, The Innovation Group MENA, J. Walter Thompson While data mining was once done manually, the ‘algorithmic wizardry of AI’ is ushering in a more efficient, seamless and far more intuitive way of doing things. Robot-assisted systems will drive us to […]

Whatever next?

Whatever next?

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

"Google All-Stars Academy" marks start of search engine's partnership with J Walter Thompson

“Google All-Stars Academy” marks start of search engine’s partnership with J Walter Thompson

J Walter Thompson has entered into a training partnership with Google. Its first iteration will be the “Google All-Stars Academy,” a four-day programme that will take place this month with sessions from publisher and consultancy Contagious, digital production houses The Zoo and MediaMonks, and video platform YouTube. There will also be hands-on workshops for J […]

Memac Ogilvy Dubai strikes double gold

Memac Ogilvy Dubai strikes double gold

Memac Ogilvy Dubai has won two more gold Lions at Cannes. The agency landed both for Ikea Saudi Arabia’s ‘It’s that affordable’ in the outdoor category last night, adding to the gold and silver it won for the same campaign the night before. Memac Ogilvy Doha also landed bronze in the design category for its work […]

JWT takes majority stake in Cleartag

JWT takes majority stake in Cleartag

WPP’s J. Walter Thompson has taken a majority stake in Beirut-based digital marketing agency Cleartag. The agency will continue to trade as Cleartag with the deal strengthening J. Walter Thompson’s digital offering in the Middle East and North Africa. Discussing the deal, Vatche Keverian, JWT’s MENA’s chief executive officer said: “J. Walter Thompson is always […]