Roy Haddad, WPP’s director for the Middle East and North Africa, talks GroupM, JWT Dubai, and the problems facing the market It’s late morning in Beirut and Roy Haddad is swinging around a lightsaber. “My kids got it for me for my 50th birthday,” he says, the weapon’s distinctive hum rising in pitch with every […]
Will represent UAE on the juries at this year’s festival.
Today advertising needs to rate on either entertainment or usefulness, says the author.
The author says that the invisible announcer is, for the duration of the message, a spokesperson for the brand. Layzangenmenwehavearrivindubailocaltimesevenclokntempeshurethirtysevdegrees is a sentence any seasoned flyer will recognise instantly. Yes, it is the blurb cabin attendants churn out when your plane lands, and which is often repeated in a similar fashion in a couple of […]
The point of purchase is where judgement day awaits, says the author. As you emerged from the holiday season, brushed off the bits of turkey hanging on your clothes and tried to figure out what to remove from that stupidly optimistic new year resolutions list, there is one thing that should have hit you in the […]
Agency has handled the brand since 2002; performance-based component to be implemented in new agreement.
Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies (one […]
Estimates 33 per cent sales growth since the repositioning in April. There are some new flavours of gum introduced by Chiclets in Egypt. They’re ‘illogical’, by design. A Cherry and Orange Mint pack on one side and a Grape Mandarin Mint on the other greeted us in mid-October on the brand’s Facebook page. They were a […]
The Dubai Lynx integrated, branded content & entertainment and film craft shortlists have been released, with Leo Burnett receiving the most nominations across the final three categories. The network has 24 shortlisted entries in the film craft category alone, as well as four in branded content & entertainment and a further three in integrated. Memac […]
Memac Ogilvy and Impact BBDO lead the charge towards network of the year following the release of the first shortlists at this year’s Dubai Lynx awards. Impact BBDO has a total of 115 shortlisted pieces of work – not including the media category – ahead of its nearest competitor Memac Ogilvy. Both are the clear […]