All Entries Tagged With: "JWT"
Calling all riders of the unknown
Ramsey Naja is chief creative officer, JWT MEA “I was told once that people could be divided into two types: farmers and hunters. It’s a nice, neat way of cataloging people without getting all worked up about politically correct notions of gender, race, religion or ability to tell a canapé from a sofa. Farmers sit [...]
Survival of the most venomous
Ramsey Naja is chief creative officer at JWT MEA “As the cliché goes, the corporate jungle is no place for the fainthearted. Never more so than in these days when purses are tight, Darwinism reigns supreme, and there is no shortage of predators, poisonous plants and assorted head hunters and cannibals on the prowl – [...]
Einstein should’ve talked to us first
Ramsey Naja is chief creative officer, JWT MEA “According to Einstein, time isn’t a constant or anything like the reliable measure we go by. For Einstein, time actually bends. Well, thank you, sir. Ask anyone from trainee to CEO in any ad agency and they would have told you that in less time than it [...]
OMD lands Vodafone Egypt media account
OMD has won the media buying and planning account for Vodafone Egypt following a competitive pitch. The win sees the agency take over from the previous incumbent, Tarek Nour Communications, with OMD now facing the media challenges posed by a post-revolutionary Egypt. Mohamed Yousry, brand communication senior manager at Vodafone Egypt, confirmed OMD’s appointment, stating [...]
JWT launches world’s first online brand visualisation tool
JWT has launched Brand Toys, the world’s first online brand visualisation tool. The toys, which allow users to compare the character and personality of more than 3,000 brands across the world, analyse data from Millward Brown’s BrandZ survey in conjunction with real-time social media search and analysis. In doing so, they create visualizations of a [...]
JWT and Leo Burnett retain STC account
JWT and Leo Burnett have retained Saudi Telecom’s advertising business following a review process that lasted the best part of a year. The agencies’ Saudi operations will oversee the accounts, with Leo Burnett’s remit covering corporate communications, home, enterprise and wholesale. JWT will handle the company’s mobile operations. The Saudi Telecom (STC) account had been [...]
What’s in a slogan? Everything, stupid
Ramsey Naja is chief creative officer, JWT MENA I normally have my hair done at a place called Coiffure de Paris. Now, this is embarrassing, whichever way you look at it. Worse still, on Foursquare, I am the Mayor of Coiffure de Paris, which suggests that I am either sexually confused or have a poor [...]
We want real things, not simulated ones
Ramsey Naja is chief creative officer, JWT MENA “Is this for real?” is one of those questions that have such a quintessential humanity about them they should be listed as a UN World Heritage site and protected by multinational troops. This is because, as humans, we have this unique ability to transform the imaginary into [...]
Going solo is the sweetest sorrow
Ramsey Naja is chief creative officer, JWT MENA “I love the word ‘boutique’. It’s one of those terms that demonstrate the French language’s ability, just like its Italian counterpart’s, to make something as basic as staple food sound like it has come off a delicatessen counter. Just like a pizza quattroformaggi is, well, a four-cheese [...]
It takes all sorts to make an ad world
Ramsey Naja is chief creative officer, JWT MENA “One of the toughest challenges that face agency leaders in corporate cultures is the one that consists of marrying two diametrical opposites: the discipline required by a dominating body such as a multinational, and the rebellious imperative that drives creative minds. “It is the art of managing [...]
