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JWT takes majority stake in Cleartag

JWT takes majority stake in Cleartag

WPP’s J. Walter Thompson has taken a majority stake in Beirut-based digital marketing agency Cleartag. The agency will continue to trade as Cleartag with the deal strengthening J. Walter Thompson’s digital offering in the Middle East and North Africa. Discussing the deal, Vatche Keverian, JWT’s MENA’s chief executive officer said: “J. Walter Thompson is always […]

JWT produces video campaign for Dubai Cares

JWT produces video campaign for Dubai Cares

JWT has created an online video campaign for the education charity Dubai Cares, encouraging people to make donations in exchange for YouTube video tutorials made by children.

Nomads named lead agency for Dubai Holding

Nomads named lead agency for Dubai Holding

Amsterdam-headquartered agency Nomads has been named as the lead agency for Dubai Holding. The creative innovation agency will run the account from its Dubai office, which was opened in October 2013. “We are very pleased to be appointed the lead brand and creative agency for Dubai Holding,” confirmed Hans Howarth, CEO and founder of Nomads. […]

WPP's man in Beirut

WPP’s man in Beirut

Roy Haddad, WPP’s director for the Middle East and North Africa, talks GroupM, JWT Dubai, and the problems facing the market It’s late morning in Beirut and Roy Haddad is swinging around a lightsaber. “My kids got it for me for my 50th birthday,” he says, the weapon’s distinctive hum rising in pitch with every […]

Cannes Lions 2015: JWT Dubai’s Seyoan Vela to judge Press Lions

Cannes Lions 2015: JWT Dubai’s Seyoan Vela to judge Press Lions

Will represent UAE on the juries at this year’s festival.

The only safe haven from advertising: Mars

The only safe haven from advertising: Mars

Today advertising needs to rate on either entertainment or usefulness, says the author.

There’s value in the public announcement, if it doesn’t go like this…

There’s value in the public announcement, if it doesn’t go like this…

The author says that the invisible announcer is, for the duration of the message, a spokesperson for the brand. Layzangenmenwehavearrivindubailocaltimesevenclokntempeshurethirtysevdegrees is a sentence any seasoned flyer will recognise instantly. Yes, it is the blurb cabin attendants churn out when your plane lands, and which is often repeated in a similar fashion in a couple of […]

The devil’s not in the detail; he is in retail

The devil’s not in the detail; he is in retail

The point of purchase is where judgement day awaits, says the author. As you emerged from the holiday season, brushed off the bits of turkey hanging on your clothes and tried to figure out what to remove from that stupidly optimistic new year resolutions list, there is one thing that should have hit you in the […]

JWT retains Zain in Kuwait

JWT retains Zain in Kuwait

Agency has handled the brand since 2002; performance-based component to be implemented in new agreement.

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded  Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies (one […]