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Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded  Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies (one […]

Buoyed by response, Chiclets extends ‘Nothingness’ to launch ‘illogical’ flavours in Egypt

Buoyed by response, Chiclets extends ‘Nothingness’ to launch ‘illogical’ flavours in Egypt

Estimates 33 per cent sales growth since the repositioning in April. There are some new flavours of gum introduced by Chiclets in Egypt. They’re ‘illogical’, by design. A Cherry and Orange Mint pack on one side and a Grape Mandarin Mint on the other greeted us in mid-October on the brand’s Facebook page. They were a […]

Leo Burnett leads in final Dubai Lynx shortlists

Leo Burnett leads in final Dubai Lynx shortlists

The Dubai Lynx integrated, branded content & entertainment and film craft shortlists have been released, with Leo Burnett receiving the most nominations across the final three categories. The network has 24 shortlisted entries in the film craft category alone, as well as four in branded content & entertainment and a further three in integrated. Memac […]

Impact BBDO and Memac Ogilvy lead first shortlists

Impact BBDO and Memac Ogilvy lead first shortlists

Memac Ogilvy and Impact BBDO lead the charge towards network of the year following the release of the first shortlists at this year’s Dubai Lynx awards. Impact BBDO has a total of 115 shortlisted pieces of work – not including the media category – ahead of its nearest competitor Memac Ogilvy. Both are the clear […]

Why isn’t the advertising world doing more for Syria?

Why isn’t the advertising world doing more for Syria?

Should agencies be doing more to help alleviate the humanitarian crisis in Syria? Syria, like Palestine, appears to be a subject that few within regional advertising are willing to discuss. But if you place politics aside, it’s fair to ask why more is not being done to help alleviate the humanitarian tragedy in Syria. As […]

Damas – Coin

Damas – Coin

Damas has rolled out a new corporate identity campaign as part of the company’s bid to become a leading international jewellery brand. A 90-second film created by JWT and production company RSA Films is at the heart of the campaign, with the film helmed by director Laurence Dunmore. The release of the work follows Damas’ […]

Advertising Network of the Year 2013 – JWT

Advertising Network of the Year 2013 – JWT

JWT Cairo’s ‘Fakka’ campaign for Vodafone Egypt conquered the world this year, but JWT has proved it is much more than a one-trick pony by re-emerging as a network to be reckoned with The judging for this year’s Advertising Network of the Year was the most difficult to date. As most will agree, 2013 was […]

Al Safi Danone calls pitch for Iraqi ad brief

Al Safi Danone calls pitch for Iraqi ad brief

Saudi-based dairy company Al Safi Danone has called a pitch for its creative advertising account in Iraq as part of a bid to bolster its operational presence in the country. The pitch for the Al Safi and Activia portfolio will take place in Erbil, northern Iraq, at the end of the month and will last […]

JWT launches HeathWallace in the MENA region

JWT launches HeathWallace in the MENA region

JWT’s global digital consultancy HeathWallace is to expand its operations into the Middle East and North Africa. The new regional offices will be based in Dubai and Riyadh, with Kieran O’Sullivan appointed regional head of digital at HeathWallace. He will be responsible for developing the company’s experience of CMS implementation within the marketplace. O’Sullivan, who […]

Boulos to take on CEO role at DDB Middle East

Boulos to take on CEO role at DDB Middle East

Hubert Boulos is to take over as the CEO of DDB Middle East on 1 October. The ad veteran will replace Ajay Shrikhande, who has been the agency’s CEO since early 2012, having joined DDB following the merger with Brandcom in 2010. It is understood that Shrikhande is to retire at the end of the […]