RSSAll Entries Tagged With: "JWT Riyadh"

STC unveils a fresh side to Saudi Arabia’s image

STC unveils a fresh side to Saudi Arabia’s image

Saudi Telecom Company has unveiled a major new campaign aimed at dispelling the stereotypical ideas around Saudi Arabia to both the world and to Saudis themselves. J. Walter Thompson created ‘Unveil Saudi’, a project that invited local bloggers, social media influencers and photographers to journey with STC through the Kingdom’s lesser-known villages, towns and small […]

Art hits streets of Saudi Arabia

Art hits streets of Saudi Arabia

  Outdoor company Al Arabia has re-created selected work sourced from 900 young artists on over 3,000 giant OOH sites, in a campaign by JWT Riyadh. Art hit the streets of Saudi Arabia as Out-of-Home company Al Arabia launched what is billed as ‘the biggest art gallery ever seen in the Kingdom’ on 22 December. The campaign, […]