All Entries Tagged With: "JWT MENA"
I wish Kipling ran an agency today
Ramsey Naja is chief creative officer at JWT MEA “Around this time – namely in the middle of the awards season – offices, and long-serving veterans in particular, brace themselves for the inevitable Kipling email. The Kipling email, you see, is like a promotional item that comes shrink-wrapped with award show results, and is as [...]
To save the world, press ‘shift’ and ‘3’
Ramsey Naja is chief creative officer, JWT MEA “By the time this column is published, the Nobel Peace Prize will have been announced and probably generated more angst-ridden debate than necessary. Regardless of its recipient, however, one thing cannot be argued: the Nobel Peace Prize remains the greatest award this side of sainthood. For many [...]
JWT Dubai names Vela executive creative director
JWT has appointed Seyoan Vela, formerly of Grey Amsterdam, as executive creative director of its Dubai office. Vela, who took up his position on 4 September, fills the position left vacant by the departure of Christian Khoury at the end of last year. He will report to Ramsey Naja, chief creative officer of JWT Middle [...]
If you’re going to loot, go for brands
Ramsey Naja is chief creative officer at JWT MENA “A couple of decades ago, the supermarket, that beast of hyper-convenience and cheap bundled deals on household brands, did something few people expected. It bit the hand that fed it. It was the moment when the “supermarket own brand” was born, and the moment CMOs took [...]
Warning: this coffee is, erm, hot
Ramsey Naja is chief creative officer at JWT MENA For many political commentators, US policies post-9/11 have been mostly built on fear. It is only normal, in the aftermath of one of the most shocking events of our time, that people would develop an extra level of wariness and that politicians would latch onto it. [...]
We’re drowning in a sea of digital stats
Ramsey Naja is chief creative officer at JWT MENA “Data. Far beyond its digital origins, this word has come to define what we do today in our industry. Whether it is a matter for financial officers to wring their hands about and call for more of its capture, then instigate procedures and surveillance systems that [...]
We’re all crabs in the creative basket
Ramsey Naja is chief creative officer at JWT MENA “I was in Cannes and I started thinking of crabs. You might say this had something to do with the menu or, worse, personal hygiene, but no: the crabs I was thinking about are the ones that fishermen throw, alive, in a basket. A basket with [...]
Cry ‘advert’, and let slip the dogs of war
Ramsey Naja is chief creative officer, JWT MENA “It may be due to an education system that is excessively fascinated by wars and conquests, but somehow agencies tend to have an obsession with military terms. Of course, the competitive nature of our business, allied with expansionist agendas, doesn’t exactly make it sympathetic to a kindergarten-esque [...]
It’s time to dust off the dinner jacket
Ramsey Naja is chief creative officer at JWT MENA “As summer descends upon us, turbo-charged with apocalyptic predictions of global frying, it is time to open up that old can of worms: the “office dress code”. I am perfectly aware that this is a minefield of epic proportions. We are, after all, in the creative [...]
New regional creative director and business director join JWT
JWT has strengthened its regional operations with the appointment of two senior executives at its office in Dubai. Christian Loos, formerly executive director and vice president Middle East and Africa at Cheil Worldwide, has been named regional business director, while Adham Obeid takes up the position of regional creative director. “Loos and Obeid will focus [...]
