All Entries Tagged With: "JWT MENA"
Calm down, dear, it’s only a bad ad
Ramsey Naja is chief creative officer, JWT MEA “I’ve seen bad ads in my life – God knows I’ve made a few myself – but the one I watched recently was in a league of its own. In fact, it sits on top of the intergalactic premier league of poor advertising. And it wasn’t bad, [...]
Keverian takes over as CEO of JWT MENA
Vatche Keverian has been named JWT’s new CEO for the Middle East and North Africa. The move follows former CEO and chairman Roy Haddad’s appointment as parent company WPP’s first ever director for the Middle East and North Africa last month. Haddad, who is based in Beirut, is now responsible for coordinating WPP’s operations in [...]
JWT Dubai handed digital creative brief for UAE telco du
JWT Dubai has been named a specialised partner on strategic creative work for a number of digital campaigns for UAE telco du. The appointment follows a number of rounds of pitching, with JWT to work with du on an ongoing basis. The telco’s advertising agency of record remains Leo Burnett, whilst its media buying and [...]
I wish Kipling ran an agency today
Ramsey Naja is chief creative officer at JWT MEA “Around this time – namely in the middle of the awards season – offices, and long-serving veterans in particular, brace themselves for the inevitable Kipling email. The Kipling email, you see, is like a promotional item that comes shrink-wrapped with award show results, and is as [...]
To save the world, press ‘shift’ and ‘3’
Ramsey Naja is chief creative officer, JWT MEA “By the time this column is published, the Nobel Peace Prize will have been announced and probably generated more angst-ridden debate than necessary. Regardless of its recipient, however, one thing cannot be argued: the Nobel Peace Prize remains the greatest award this side of sainthood. For many [...]
JWT Dubai names Vela executive creative director
JWT has appointed Seyoan Vela, formerly of Grey Amsterdam, as executive creative director of its Dubai office. Vela, who took up his position on 4 September, fills the position left vacant by the departure of Christian Khoury at the end of last year. He will report to Ramsey Naja, chief creative officer of JWT Middle [...]
If you’re going to loot, go for brands
Ramsey Naja is chief creative officer at JWT MENA “A couple of decades ago, the supermarket, that beast of hyper-convenience and cheap bundled deals on household brands, did something few people expected. It bit the hand that fed it. It was the moment when the “supermarket own brand” was born, and the moment CMOs took [...]
Warning: this coffee is, erm, hot
Ramsey Naja is chief creative officer at JWT MENA For many political commentators, US policies post-9/11 have been mostly built on fear. It is only normal, in the aftermath of one of the most shocking events of our time, that people would develop an extra level of wariness and that politicians would latch onto it. [...]
We’re drowning in a sea of digital stats
Ramsey Naja is chief creative officer at JWT MENA “Data. Far beyond its digital origins, this word has come to define what we do today in our industry. Whether it is a matter for financial officers to wring their hands about and call for more of its capture, then instigate procedures and surveillance systems that [...]
We’re all crabs in the creative basket
Ramsey Naja is chief creative officer at JWT MENA “I was in Cannes and I started thinking of crabs. You might say this had something to do with the menu or, worse, personal hygiene, but no: the crabs I was thinking about are the ones that fishermen throw, alive, in a basket. A basket with [...]
