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Nothing is worse than taking advantage of tragedies

Nothing is worse than taking advantage of tragedies

Ramsey Naja is chief creative officer at JWT MEA  “There are numerous instances when doctors recommend that a patient be forced to throw up to save them from life-threatening situations. The trouble is, inducing vomit is a messy affair, involving sticking your fingers far enough down your throat and removing them fast enough to, well, […]

Time to prepare some humble pie for doom merchants

Time to prepare some humble pie for doom merchants

Ramsey Naja is chief creative officer at JWT MEA “I’ve always been somewhat weary of grand declarations forecasting imminent global, radical changes. For one thing, I hold a healthy mistrust of anything radical, contrary as it is to human nature and develoment and, anyway, fundamental change is not a substitute shirt. So when, exactly eight […]

All creatives have experienced how fragile a beautiful idea is

All creatives have experienced how fragile a beautiful idea is

Ramsey Naja is chief creative officer at JWT MEA “I used to be a biker. Not any biker, mind you, but a motorcyclist. Worse, I used to be an all-year-round, come rain or shine motorcyclist. As this was in England, it meant more rain than shine, but that’s besides the point. What I loved about […]

Nothing is tougher to deal with than an agency with strabismus

Nothing is tougher to deal with than an agency with strabismus

Ramsey Naja is CCO at JWT MEA “If I were to run a management training skills seminar one day – God forbid – I think my first reference would be Marty Feldman. This is not to suggest that I only see myself as training comedy outfits or, worse, funny companies. Marty Feldman may have been […]

A feeling of smilyness that has nothing to do with reality

A feeling of smilyness that has nothing to do with reality

Ramsey Naja is CCO at JWT MEA “As we all know, it takes more muscles to frown than to smile. What we know less is that either action is central to something called biofeedback, which can be summarised as an effortless way to cheer up a grumpy girlfriend without recourse to shopping. You see, biofeedback, […]

Left out in the cold by Grand Theft Auto V

Left out in the cold by Grand Theft Auto V

Ramsey Naja is CCO at JWT MEA “For many people around the world – well, for the population equivalent of a medium-sized country, as it turns out – 17 September 2013 was a red-letter day. Why? Well, this last Tuesday marked the global launch of something called Grand Theft Auto 5, or GTA V for […]

Welcome to the bizarre world of ‘Fake Fakes’ and ‘Real Fakes’

Welcome to the bizarre world of ‘Fake Fakes’ and ‘Real Fakes’

Ramsey Naja is chief creative officer at JWT MEA “Call me naïve, but it is only recently that I discovered that there were two classes of fakes in the world of luxury brands: Fake Fakes and Real Fakes. Now this could be disconcerting, syntax-wise, but it goes like this: Fake Fakes are proper bona fide […]

Old deal makers die hard

Old deal makers die hard

Ramsey Naja is chief creative officer at JWT MEA “One day, some nerdy archaeologist with a fixation on trivia will write a thesis on advertising awards. You’d have to love the guy’s travel request. It would read like a novice copywriter’s script: “Pristine beach/ski slopes/gorgeous city etc.” And you couldn’t blame him: advertising festivals happen […]

History repeats itself you know

History repeats itself you know

Ramsey Naja is chief creative officer at JWT MEA “Under promise and over deliver” they always told me. You might yawn every time you hear that old cliché, which suggests that history repeats itself, but, sorry, history repeats itself. And nowhere does it repeat itself more often than in advertising. Look at all the so-called […]

Move over Free, New Free is here

Move over Free, New Free is here

Ramsey Naja is chief creative officer at JWT MEA “It is said that, in advertising, there is no more powerful word than ‘free’. Well, I am no longer so sure about that. ‘Free’ is one of those words that have been so worn it should never be written in a serif font. Indeed, being a […]