All Entries Tagged With: "JWT MEA"
Old deal makers die hard
Ramsey Naja is chief creative officer at JWT MEA “One day, some nerdy archaeologist with a fixation on trivia will write a thesis on advertising awards. You’d have to love the guy’s travel request. It would read like a novice copywriter’s script: “Pristine beach/ski slopes/gorgeous city etc.” And you couldn’t blame him: advertising festivals happen [...]
History repeats itself you know
Ramsey Naja is chief creative officer at JWT MEA “Under promise and over deliver” they always told me. You might yawn every time you hear that old cliché, which suggests that history repeats itself, but, sorry, history repeats itself. And nowhere does it repeat itself more often than in advertising. Look at all the so-called [...]
Move over Free, New Free is here
Ramsey Naja is chief creative officer at JWT MEA “It is said that, in advertising, there is no more powerful word than ‘free’. Well, I am no longer so sure about that. ‘Free’ is one of those words that have been so worn it should never be written in a serif font. Indeed, being a [...]
Loving a barbarian who turns cuddly
Ramsey Naja is chief creative officer at JWT MEA “I think that media can often be the modern day equivalent of Attila the Hun. In this shape, indeed, at its worst, media looks at everything as a territory to conquer and pillage rather than a canvas, and seeks to exploit it as such to the [...]
The general’s last planning stand…
Ramsey Naja is chief creative officer at JWT MEA “I have a love-hate relationship with planners. That is to say I love a few of them and hate all the others. You may argue that this is normal, coming from a creative person, and that it arguably works both ways. To hell with that – [...]
Are we creative or just insane?
Ramsey Naja is chief creative officer, JWT MEA It pains me to say it, but I often get the feeling that this business of ours is losing its magic. In fact, it is not just a feeling but a sad realisation. There is a host of reasons to support this, but the most important is [...]
I’d love to punch my old me’s face
Ramsey Naja is chief creative officer at JWT MEA “There’s a stupid, horribly nasty little sentence that you will often hear in advertising and marketing circles and which is the most venomous, virulent poison that the industry’s language could produce: “It’s not creative if it doesn’t sell”. You will encounter it in polyester suit circles [...]
Consumer belief is better than ads
Ramsey Naja is chief creative officer at JWT MEA “I once read a research document that featured a remarkable quote from a consumer. His piece of wisdom? “If you have to advertise your product, it means it stinks”. Now, you could look at this either with a mounting sense of insecurity, or with the assurance [...]
The Best Niagara never went away
Ramsey Naja is chief creative officer at JWT MEA “One of the images I remember from my childhood is that of a cast iron, ceiling-high toilet flush with an embossed slogan that read “The Best Niagara”. Now, this was not a flushing system as much as a mini-tsunami on a chain, a contraption designed to [...]
WPP names Roy Haddad its first ever MENA director
Roy Haddad has been named WPP’s first ever director for the Middle East and North Africa. Haddad, who is based in Beirut, will be responsible for co-ordinating WPP’s operations in the region and will retain his role as chairman of JWT MEA. He will, however, step back from his executive responsibilities at JWT. It is [...]
