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The only safe haven from advertising: Mars

The only safe haven from advertising: Mars

Today advertising needs to rate on either entertainment or usefulness, says the author.

There’s value in the public announcement, if it doesn’t go like this…

There’s value in the public announcement, if it doesn’t go like this…

The author says that the invisible announcer is, for the duration of the message, a spokesperson for the brand. Layzangenmenwehavearrivindubailocaltimesevenclokntempeshurethirtysevdegrees is a sentence any seasoned flyer will recognise instantly. Yes, it is the blurb cabin attendants churn out when your plane lands, and which is often repeated in a similar fashion in a couple of […]

Did you hear the one about the cows and the orchestra?

Did you hear the one about the cows and the orchestra?

Ramsey Naja is chief creative officer at JWT MEA “Apparently, you can make cows produce better milk by playing classical music to them. This is the kind of info that’s invaluable to anyone who works in dairy advertising. Indeed, you can see the headline from here: “We love our cows and it shows!” “Milk that’s […]

La Difference is not such a bad way to go

La Difference is not such a bad way to go

Ramsey Naja is chief creative officer at JWT MEA “There is no doubt in my mind that the French are mad. Yes, mad. Every single escargot-eating, wine-swilling, baguette-waving, Citroen-driving last one of them, mad. For one thing, the French are rubbish at nearly everything that doesn’t involve cuisine, fashion and suicidal philosophy. Their politics are […]

Nothing is worse than taking advantage of tragedies

Nothing is worse than taking advantage of tragedies

Ramsey Naja is chief creative officer at JWT MEA  “There are numerous instances when doctors recommend that a patient be forced to throw up to save them from life-threatening situations. The trouble is, inducing vomit is a messy affair, involving sticking your fingers far enough down your throat and removing them fast enough to, well, […]

Time to prepare some humble pie for doom merchants

Time to prepare some humble pie for doom merchants

Ramsey Naja is chief creative officer at JWT MEA “I’ve always been somewhat weary of grand declarations forecasting imminent global, radical changes. For one thing, I hold a healthy mistrust of anything radical, contrary as it is to human nature and develoment and, anyway, fundamental change is not a substitute shirt. So when, exactly eight […]

All creatives have experienced how fragile a beautiful idea is

All creatives have experienced how fragile a beautiful idea is

Ramsey Naja is chief creative officer at JWT MEA “I used to be a biker. Not any biker, mind you, but a motorcyclist. Worse, I used to be an all-year-round, come rain or shine motorcyclist. As this was in England, it meant more rain than shine, but that’s besides the point. What I loved about […]

Nothing is tougher to deal with than an agency with strabismus

Nothing is tougher to deal with than an agency with strabismus

Ramsey Naja is CCO at JWT MEA “If I were to run a management training skills seminar one day – God forbid – I think my first reference would be Marty Feldman. This is not to suggest that I only see myself as training comedy outfits or, worse, funny companies. Marty Feldman may have been […]

A feeling of smilyness that has nothing to do with reality

A feeling of smilyness that has nothing to do with reality

Ramsey Naja is CCO at JWT MEA “As we all know, it takes more muscles to frown than to smile. What we know less is that either action is central to something called biofeedback, which can be summarised as an effortless way to cheer up a grumpy girlfriend without recourse to shopping. You see, biofeedback, […]

Left out in the cold by Grand Theft Auto V

Left out in the cold by Grand Theft Auto V

Ramsey Naja is CCO at JWT MEA “For many people around the world – well, for the population equivalent of a medium-sized country, as it turns out – 17 September 2013 was a red-letter day. Why? Well, this last Tuesday marked the global launch of something called Grand Theft Auto 5, or GTA V for […]