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Kraft – Brothers

Kraft – Brothers

In this new TV commercial for Kraft by JWT Dubai, consumers are reminded of their childhood favourite and the memories that are associated with the brand. Project Brothers Client Kraft Agency JWT Dubai Chief creative officer Ramsey Naja Executive creative director Seyoan Vela Regional creative director Adham Obeid Associate creative director Dalia ElMenhall Production house […]

The year ahead for... Creativity

The year ahead for… Creativity

Increased pop cultural relevance, endlines entering the vernacular, and the increased importance of branded content all await the ad industry in 2014 William Goldman, the genius who wrote such classics as Butch Cassidy, Heat and A Few Good Men, once famously said: “No-one knows anything.” He was referring to Hollywood, but this could equally apply […]

Region wins two silvers and a bronze at Cannes

Region wins two silvers and a bronze at Cannes

JWT Cairo and Memac Ogilvy Label both won silver Lions last night at the first awards ceremony of this year’s festival. The silvers were awarded in the promo & activation category, with JWT Dubai also picking up a bronze. There were no winners in the creative effectiveness, direct or PR categories. JWT Cairo’s silver came […]

We’re in danger of taking Cannes far too seriously

We’re in danger of taking Cannes far too seriously

Seyoan Vela is executive creative director at JWT Dubai “Once Cannes was a B-list festival. Not in the same category as the One Show or D&AD. Now it’s this juggernaut that dominates our industry. It has expertly evolved into this corporate beast, a global way of quantifying creativity, and this is probably why my feelings […]

Kit Kat Chunky – Silence Your Hunger

Kit Kat Chunky – Silence Your Hunger

Project: Silence Your Hunger Client: Kit Kat Agency: JWT Dubai Executive creative director: Seyoan Vela Regional creative director: Adham Obeid Art director: Adham Obeid Copywriters: Adham Obeid, Michael Fillon Head of TV Production: Emily Haddad Group account director: Ebru Goksu Planner: Prahbakar Iyer Production company: The Talkies Post-production company: Digital District – Paris Music composition: […]

Going the extra mile is rewarding

Going the extra mile is rewarding

Ramsey Naja is chief creative officer, JWT MENA I’ve never been a great fan of the past. Which probably explains why I have both an optimistic character and a bad memory. For me, the best way to use the past is to make sure it doesn’t repeat itself – except in music. Moreover, I don’t […]

JWT Dubai parts company with another ECD

JWT Dubai parts company with another ECD

JWT Dubai is without an executive creative director once again following the departure of Christian Khoury. Khoury, who was formerly creative director of Leo Burnett Dubai, had only been in the job since July. He had filled the vacancy left by the departure of Russell Heubach, who himself had parted company with the agency in […]

JWT Dubai boosts management team

JWT Dubai boosts management team

JWT has revamped its Dubai operation with the appointment of a new executive creative director and a managing director from Shanghai. Christian Khoury, formerly creative director of Leo Burnett Dubai, has been named executive creative director, while Dutchman Michael Hofstee moves from his position as managing director of JWT Shanghai to take on the same […]

Region stumbles as Cannes kicks off

Region stumbles as Cannes kicks off

It’s been a pretty inauspicious start to the Cannes Lions festival for the Middle East and North Africa, with only 13 pieces of work making the cut in the first seven shortlists unveiled this morning. The region has picked up no shortlists in the direct, promo and PR categories, leaving it to Y&R Dubai to […]

Audi ups regional marketing drive

Audi ups regional marketing drive

German car manufacturer Audi has increased its regional marketing activity and translated its iconic ‘Vorsprung durch Technik’ into Arabic for the first time. The changes form part of a strategy implemented by Chayne Brand, marketing director of Audi Middle East, who is keen to roll out locally produced brand work, something that is becoming increasingly […]