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Going the extra mile is rewarding

Going the extra mile is rewarding

Ramsey Naja is chief creative officer, JWT MENA I’ve never been a great fan of the past. Which probably explains why I have both an optimistic character and a bad memory. For me, the best way to use the past is to make sure it doesn’t repeat itself – except in music. Moreover, I don’t [...]

JWT Dubai parts company with another ECD

JWT Dubai parts company with another ECD

JWT Dubai is without an executive creative director once again following the departure of Christian Khoury. Khoury, who was formerly creative director of Leo Burnett Dubai, had only been in the job since July. He had filled the vacancy left by the departure of Russell Heubach, who himself had parted company with the agency in [...]

JWT Dubai boosts management team

JWT Dubai boosts management team

JWT has revamped its Dubai operation with the appointment of a new executive creative director and a managing director from Shanghai. Christian Khoury, formerly creative director of Leo Burnett Dubai, has been named executive creative director, while Dutchman Michael Hofstee moves from his position as managing director of JWT Shanghai to take on the same [...]

Region stumbles as Cannes kicks off

Region stumbles as Cannes kicks off

It’s been a pretty inauspicious start to the Cannes Lions festival for the Middle East and North Africa, with only 13 pieces of work making the cut in the first seven shortlists unveiled this morning. The region has picked up no shortlists in the direct, promo and PR categories, leaving it to Y&R Dubai to [...]

Audi ups regional marketing drive

Audi ups regional marketing drive

German car manufacturer Audi has increased its regional marketing activity and translated its iconic ‘Vorsprung durch Technik’ into Arabic for the first time. The changes form part of a strategy implemented by Chayne Brand, marketing director of Audi Middle East, who is keen to roll out locally produced brand work, something that is becoming increasingly [...]

Aldar calls major advertising review

Aldar calls major advertising review

Property giant Aldar has called a review of its advertising business as part of a change in its communications strategy. The Abu Dhabi-based developer, which has announced $75 billion worth of assignments since it launched in 2005, has invited 10 agencies to pitch for the account, with the review currently at the RFP stage. Incumbents [...]

JWT and Y&R win One Show pencils

JWT Dubai and Y&R Dubai have both won gold pencils at this year’s One Show awards in New York. At the awards ceremony on Thursday evening, JWT walked away with a gold for its ‘Stressball’ campaign for the Friends of Cancer Patients, whilst also securing a bronze for the same campaign in the One Show [...]