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Dubai Duty Free, Dubai Airports & JCDecaux sign a partnership to launch  an unprecedented Drive-to-Store, data driven offer at Dubai International

Dubai Duty Free, Dubai Airports & JCDecaux sign a partnership to launch an unprecedented Drive-to-Store, data driven offer at Dubai International

Dubai Duty Free, Dubai Airports and JCDecaux announce today a partnership introducing a new Drive-to-Store, data driven advertising offer at Dubai International (DXB) starting from January 1st 2018. This is the first worldwide collaboration between an airport authority, advertising and travel retail operators offering a new advertising value proposition to the market. JCDecaux Dicon, operating […]

Digital Essays 2017: Embracing digital disruption – by Martin Sabbagh , CEO, JCDecaux Middle East

Digital Essays 2017: Embracing digital disruption – by Martin Sabbagh , CEO, JCDecaux Middle East

  Global advertising spend is facing strong pressure, especially with the decline in the value of traditional media (TV, radio and press), with mobile and internet now taking the lion’s share. But the market share of out-of-home (OOH) has actually increased from 8 per cent to 10 per cent of traditional media ad spend, according […]