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Jack Morton expands its regional operation

Jack Morton expands its regional operation

Global brand experience agency Jack Morton Worldwide is expanding its operation within the Middle East. The agency, which opened its Dubai office in October last year, has appointed a creative director and senior business development manager, as well as four other new members of staff as its business grows across the region. The role of […]

Why experience matters

Why experience matters

Yvonne Hoffzimmer is joint managing director, Middle East, Jack Morton Worldwide “In today’s intensely competitive business climate, there’s huge pressure for brands to secure and maintain consumer loyalty. Yet this loyalty is far from certain. Gone are the days when a slick ad campaign was enough to secure that loyalty – the consumer can spot […]

Jack Morton expands into the Middle East

Jack Morton expands into the Middle East

Global experiential marketing agency Jack Morton has expanded into the Middle East with the opening of an office in Dubai. The agency, which is headquartered in Boston, has appointed Alex Apthorpe and Yvonne Hoffzimmer as joint managing directors, with the duo tasked with overseeing the development, growth and operations of Jack Morton in the Middle East. […]