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Eight-brand WPP team wins Dulsco

Eight-brand WPP team wins Dulsco

Dubai-based HR and waste management firm Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. Dulsco, which is more than 80 years old, has set aggressive growth targets. The WPP consortium will develop and roll out a new positioning and brand architecture internally and externally. […]