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Initiative wins multi-million-dollar regional Coty media account

Initiative wins multi-million-dollar regional Coty media account

Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US beauty company Coty. Dentsu Aegis Network’s Vizeum has won the media contract for Iran. Coty had been represented by Havas Media Middle East since […]

Influencing Iran: why content is the only way to reach the Islamic Republic's social media users

Influencing Iran: why content is the only way to reach the Islamic Republic’s social media users

By Alex Malouf, vice chair, EMENA, for the International Association of Business Communicators Let me ask you a question: what do you know of Iran? The country has a population of almost 80 million, 68 per cent of whom are online. Sixty per cent of Iranians are under the age of 30, and 73 per […]

Equation Media retains CBD, wins NFPC campaign; hunt on for next CEO

Equation Media retains CBD, wins NFPC campaign; hunt on for next CEO

Growth on track says chairman Roger Sahyoun; group eyes digital opportunity in KSA, media agency presence in Iran. The hunt is on for a new CEO for Equation Media, the media agency of The Network Communication Group, following the exit of Karim Koraytem in December 2014. In conversation with Campaign Middle East, group chairman Roger […]