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Initiative wins Carlsberg media account

Initiative wins Carlsberg media account

IPG agency Initiative has won the global account for Danish beverage company Carlsberg Group, including in  Middle East markets. Carlsberg told Campaign UK: “Following a competitive pitch, Carlsberg Group has appointed Initiative as agency of record to manage its global media planning and buying business, replacing the incumbent OMD. The appointment is effective January 1st, […]

MCN launches digital support agency

MCN launches digital support agency

MCN has launched a new integrated services and technology agency that will offer key digital support across the group’s UM, Initiative and Magna brands. Called Platform5, the new entity will be headquartered in MCN’s Hive building in Dubai and will be led by general manager Mohamad Itani. The agency has been created in response to […]

Jack Morton expands its regional operation

Jack Morton expands its regional operation

Global brand experience agency Jack Morton Worldwide is expanding its operation within the Middle East. The agency, which opened its Dubai office in October last year, has appointed a creative director and senior business development manager, as well as four other new members of staff as its business grows across the region. The role of […]

Horizon and IPG to launch BPN in the Middle East

Horizon and IPG to launch BPN in the Middle East

The Horizon Group is to launch IPG’s Brand Programming Network in the Middle East. The new media planning and buying agency was established by IPG’s Mediabrands network in August this year, with the agency gradually being rolled out across the world. The new entity is headed up by global CEO Mauricio Sabogal, who will be […]