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Initiative drops PR agency as it moves duties in-house

Initiative drops PR agency as it moves duties in-house

Initiative MENA has ended its relationship with the public relations house Cicero & Bernay as it moves its operations in-house. PR duties will now be handled by the agency’s own marketing division,  overseen by marketing and communication manager Hala Alayli, while an internal PR team has been appointed. Campaign understands that the agencies were not […]

Top 10 Pitches 2016

Top 10 Pitches 2016

1 Nissan Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both […]

Is TV really dead and is video (now) king?

Is TV really dead and is video (now) king?

Serviceplan Middle East’s Natividad-Bonifacio reflects on learnings from the second edition of Initiative Talks, hosted in Dubai on 25 September. When we got an invitation a couple of weeks ago, to join the discussion on ‘Video is King’ at the second Initiative Talks event, we jumped at the opportunity. Why not? The invitation was just […]