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Without trust can we be social?

Without trust can we be social?

Dani Richa is president of Impact BBDO MENA Why aren’t clients’ social media functions lying within agencies? “It was announced last month that Egypt has created a special security department to monitor Facebook. Yes, Facebook Cops are finally here in the region. It’s easy to envisage a crack unit of internet hard-men, trained in martial [...]

Etisalat calls agency review

Etisalat calls agency review

Telecommunications company Etisalat has called a review of its creative advertising account in the UAE. The review is understood to be in the very early stages, with an RFP yet to be sent out to the agencies that have been contacted by the company. Haitham Al Kharusi, vice president of marketing communication at Etisalat, confirmed [...]

Qtel calls creative advertising review

Qtel calls creative advertising review

Qtel has called a review of its creative advertising and media accounts. The Qatari telecommunications company confirmed that the pitch was taking place, but added that it was too early in the process for the company to comment any further. A number of agencies are understood to be involved in the review, including incumbent Impact [...]

Impact BBDO Group reshuffles management as O'Sullivan quits

Impact BBDO Group reshuffles management as O’Sullivan quits

The Impact BBDO Group is in the process of reshuffling its senior management following the announcement that Kieran O’Sullivan is to quit digital agency Impact Proximity. O’Sullivan, who is managing director of Impact Proximity’s Dubai operation, is serving out his notice period and will be replaced by Oussama Gholmieh, managing director of Impact & Echo [...]

Regional first as five film Lions won

Regional first as five film Lions won

Three silvers and two bronze Lions have been won by the Middle East and North Africa in the film and film craft categories at Cannes. It is the first time that the region has won a Lion in any film category. Leo Burnett Cairo finally gained some international recognition for its Melody work on the [...]

Regional first as five film Lions won

Regional first as five film Lions won

Three silvers and two bronze Lions have been won by the Middle East and North Africa in the film and film craft categories at Cannes. It is the first time that the region has won a Lion in any film category. Leo Burnett Cairo finally gained some international recognition for its Melody work on the [...]

Egypt puts in solid film shortlist performance

Egypt puts in solid film shortlist performance

Two Egyptian agencies and one from the UAE have been shortlisted in the film category at the Cannes Lions festival. Cairo-based Advantage Marketing & Advertising and Elephant Cairo have been nominated for their ‘Kitchen’, ‘Office‘ and ‘Hospital’ commercials for Panda. Also shortlisted is Leo Burnet Cairo, which picks up a nomination for its ‘Mother of [...]

Aldar calls major advertising review

Aldar calls major advertising review

Property giant Aldar has called a review of its advertising business as part of a change in its communications strategy. The Abu Dhabi-based developer, which has announced $75 billion worth of assignments since it launched in 2005, has invited 10 agencies to pitch for the account, with the review currently at the RFP stage. Incumbents [...]