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Centrepoint embraces family and fashion in new positioning

Centrepoint embraces family and fashion in new positioning

Impact BBDO effects transition to ‘Family. Fashion. One Destination’ from ‘Four Great Brands..One Destination’. Fashion retailer Centrepoint has adopted a new communication platform, shifting from ‘Four Great Brands…One Destination’ to ‘Family. Fashion. One Destination’. The four brands under the Centrepoint umbrella are Baby Shop, Splash, Shoe Mart and Lifestyle. Centrepoint has 109 stores across UAE, Saudi […]

LIA 2014: Leo Burnett MENA, Impact BBDO strike Golds

LIA 2014: Leo Burnett MENA, Impact BBDO strike Golds

Burnett wins two Golds in Film for du work; Impact BBDO gets a Gold, three Silvers and five Bronzes in Radio and Music for Commercial Insurance campaign. Leo Burnett MENA’s campaign for du Telecommunications has been awarded two Golds at the London International Awards 2014. The agency’s campaign comprising ‘Too depressing’, ‘Too Complicated’, ‘Too Scary’ […]

Clio Awards 2014: Three Golds among 17 metals for MENA

Clio Awards 2014: Three Golds among 17 metals for MENA

Memac Ogilvy Dubai bags two Golds; Memac Ogilvy Label Tunis gets one. Agencies from the MENA region won 17 metals including three Golds at the Clio Awards 2014, winners of which were declared last week. Memac Ogilvy Dubai bagged two Golds, two Silvers and a Bronze. The agency’s work for Sawa Njinjah ‘Rescue Radio, The Rescue Continues’ won […]

Memac Ogilvy wins double crown at Dubai Lynx

Memac Ogilvy wins double crown at Dubai Lynx

Last night belonged to Memac Ogilvy as the group took home both ‘Agency of the Year’ and ‘Network of the Year’ at the Dubai Lynx awards. With Edmond Moutran, the group’s chairman and CEO, also named ‘Advertising Person of the Year’, the agency withstood the challenge of Impact BBDO and Leo Burnett to take home […]

Leo Burnett leads in final Dubai Lynx shortlists

Leo Burnett leads in final Dubai Lynx shortlists

The Dubai Lynx integrated, branded content & entertainment and film craft shortlists have been released, with Leo Burnett receiving the most nominations across the final three categories. The network has 24 shortlisted entries in the film craft category alone, as well as four in branded content & entertainment and a further three in integrated. Memac […]

Impact BBDO and Memac Ogilvy lead first shortlists

Impact BBDO and Memac Ogilvy lead first shortlists

Memac Ogilvy and Impact BBDO lead the charge towards network of the year following the release of the first shortlists at this year’s Dubai Lynx awards. Impact BBDO has a total of 115 shortlisted pieces of work – not including the media category – ahead of its nearest competitor Memac Ogilvy. Both are the clear […]

Advertising Network of the Year 2013 – JWT

Advertising Network of the Year 2013 – JWT

JWT Cairo’s ‘Fakka’ campaign for Vodafone Egypt conquered the world this year, but JWT has proved it is much more than a one-trick pony by re-emerging as a network to be reckoned with The judging for this year’s Advertising Network of the Year was the most difficult to date. As most will agree, 2013 was […]

Where have all the art buyers gone?

Where have all the art buyers gone?

You’d be forgiven for wondering what an art buyer is. They are, it would seem, as rare as hen’s teeth in the Middle East. Elsewhere, however, they are important players in the creation of fresh, groundbreaking and innovative campaigns. In London, for example, the sheer volume and diversity of work is such that a person […]

LBCI – Celebrate... the Lebanese way

LBCI – Celebrate… the Lebanese way

With a satirical tone of voice that has now become a trademark, the latest Cheyef Halak campaign seeks to expose the “primitive and misplaced use of firearms and fireworks” that leads to “fatal injuries and accidents in Lebanon”. Project Cheyef Halak – ‘Celebrate… the Lebanese way’ Client LBCi Agency Impact BBDO Beirut Regional executive creative […]

Pepsi and the ghosts of Ramadan past

Pepsi and the ghosts of Ramadan past

PepsiCo made regional advertising history during Ramadan by becoming the first brand in the Middle East and North Africa to bring iconic entertainers back to life using state-of-the-art special effects. The company’s Ramadan campaign for Pepsi and Lay’s, called ‘Let’s complete our gathering’, featured icons from the past 40 years, including Egyptian stage and screen […]