All Entries Tagged With: "Impact BBDO"
Press and outdoor provide regional boost at Cannes
Agencies across the Middle East and North Africa have notched up a collective 56 shortlists during the second day of the Cannes Lions festival. The shortlists for media, mobile, press and outdoor were released this morning, with Y&R Dubai leading the way thanks a strong showing in both press and outdoor. In total there are [...]
Pepsi – Yalla Now
Impact BBDO is finally rolling out Pepsi’s new global brand positioning of ‘Live for Now’ across the Middle East and North Africa. Called ‘Yalla Now’, the campaign includes a 60-second TVC, social media and out-of-home executions. Project Yalla Now Client Pepsi Creative agency Impact BBDO Executive creative director Carlos Amseyan Creative director Carlos Amseyan Copywriter [...]
Impact BBDO wins Axiom ad account
Impact BBDO has won the integrated marketing communications brief for UAE-based Axiom Telecom. The appointment coincides with Axiom’s renewed drive to expand its customer base and retail outlets and is the end result of a phased pitch between four agencies. Faisal Abdulaziz Al Bannai, Axiom Telecom’s CEO, said: “We need to guarantee that the brand [...]
Only seven campaigns make Dubai Lynx integrated shortlist
The final two shortlists have been released by the Dubai Lynx, with only seven entries making the cut in the integrated category. Impact BBDO’s Beirut and Dubai offices have three nominations between them, while Leo Burnett Dubai has two and Interesting Times and DDB Dubai have one apiece for Lebanese Brew and Al Manzil School [...]
Yaish to take on Impact BBDO role in Saudi Arabia
Fadi Yaish is set to return to the region to take on the role of regional executive creative director for Impact BBDO in Saudi Arabia. Yaish, who had been spending time with family in Canada, was with FP7 until August last year, when both he and chief creative officer Daniel Georr parted company with the [...]
Emirates – Hello Tomorrow
A new series of print ads are being rolled out by Emirates to promote Dubai as a travel destination. Shot by photographer Adam Taylor and commissioned by Impact BBDO, the series invites travellers to “try the unfamiliar, connecting people and cultures to form new visions about Dubai”. Led by executive creative director Fouad Abdel Malak, [...]
Mobily reviews creative advertising account
Saudi Arabia’s second mobile telecoms company, Mobily, is in the process of reviewing its creative advertising account. The Riyadh-based operator is understood to have sent out a round of RFPs to an unknown number of agencies in the region. The pitch is believed to be a request for 360-degree creative support in its home market [...]
Modest showing in cyber, design and radio shortlists
The design, cyber and radio shortlists have been released at Cannes, with the region picking up only a handful of nominations across the three categories. In cyber, only TBWA\Raad is shortlisted for its Red Tomato Pizza fridge magnet, whilst in radio Memac Ogilvy Dubai has made the cut twice thanks to its ‘Rescue radio’ spots [...]
Leo Burnett leads integrated shortlist
Leo Burnett dominates this year’s Dubai Lynx integrated shortlist, with the network’s Beirut, Dubai and Cairo offices responsible for seven of the 10 total entries in the category. Leo Burnett Beirut has been shortlisted for its integrated work for the Brand Protection Group, Cafe Super Brasil, Himaya and No Rights No Women. Leo Burnett’s Dubai [...]
Leo Burnett, Starcom and OMD shine at MENA Cristals
Leo Burnett was the runaway winner at this year’s MENA Cristal Festival, grabbing both the agency and network of the year titles as well as the majority of grands prix. The Beirut office was named agency of the year on the back of its ‘Fake it all’ work for the Brand Protection Group and its [...]
