All Entries Tagged With: "Impact BBDO"
Impact BBDO to create major brand campaign for OSN
Impact BBDO has won the brief to create a major new brand campaign for pan-Arab broadcaster OSN. The work will roll out at the beginning of next year and follows the launch in September of OSN’s new brand identity under the banner ‘Just Imagine’. Hamad Malik, chief marketing officer at the pay-TV network, said the [...]
Etisalat reactivates creative ad review
Etisalat has reactivated the dormant creative advertising review it originally initiated in September last year. An RFP has been sent out to agencies, with the account covering all of Etisalat’s UAE operations, including its subsidiaries e-Vision, the Etisalat Academy, and the Etisalat Foundation. The winning agency, or agencies, will be responsible for all of the [...]
Agencies shortlisted in press, outdoor, radio and media
Regional agencies got off to a flying start during the second day of the Cannes Lions festival, with shortlisted work in the press, outdoor, radio and media categories. There are a total of 43 pieces of work shortlisted in press, followed by 12 in outdoor and four apiece in media and radio. Y&R Dubai has [...]
UM wins Qtel’s media buying account
UM has landed Qtel’s media planning and buying account following a competitive pitch. The awarding of the account follows a second round of pitch presentations. The incumbent on the account was OMD. The pitch was called last summer, with Qtel’s creative account also put up for review. No decision on the advertising brief has been [...]
Awards… what are they really all about?
As the Dubai Lynx kicks off, Fouad Abdel Malak, executive creative director at Impact BBDO Dubai, takes a look at the mêlée surrounding awards “It’s that time of year again when creatives forego any reservations of staying late and driving clients, servicing and production teams to their wits end, proposing crazy budgets and even crazier [...]
Bidenko to take over as regional ECD of Leo Burnett
Peter Bidenko, a former creative director at Impact BBDO, has returned to the region to take on a senior role at Leo Burnett. Bidenko will become regional executive creative director of Leo Burnett on 15 March, with responsibility for the UAE, Kuwait and the Lower Gulf. Based in the Dubai office, he will replace Malek [...]
Etisalat Group calls creative advertising pitch
The Etisalat Group has called a pitch for its creative advertising account. The UAE-based group, which looks after all of the telecommunication company’s international operations, said the pitch is in the early stages, with an RFP sent out and proposals received. There is no incumbent on the account. Rehab Ateeq, group communication senior manager, confirmed [...]
Without trust can we be social?
Dani Richa is president of Impact BBDO MENA Why aren’t clients’ social media functions lying within agencies? “It was announced last month that Egypt has created a special security department to monitor Facebook. Yes, Facebook Cops are finally here in the region. It’s easy to envisage a crack unit of internet hard-men, trained in martial [...]
Etisalat calls agency review
Telecommunications company Etisalat has called a review of its creative advertising account in the UAE. The review is understood to be in the very early stages, with an RFP yet to be sent out to the agencies that have been contacted by the company. Haitham Al Kharusi, vice president of marketing communication at Etisalat, confirmed [...]
Qtel calls creative advertising review
Qtel has called a review of its creative advertising and media accounts. The Qatari telecommunications company confirmed that the pitch was taking place, but added that it was too early in the process for the company to comment any further. A number of agencies are understood to be involved in the review, including incumbent Impact [...]
