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Regional agencies win five golds at Cannes

Regional agencies win five golds at Cannes

Regional agencies have won five golds during the second awards show of the Cannes Lions International Festival of Creativity. The top winner on the south coast of France this evening was Leo Burnett Beirut, which celebrated gold in media thanks to its ‘Lebanon4Sale’ campaign for Sakker El Dekkene. It also won a gold Lion in […]

Etisalat – Deal of the Day

Etisalat – Deal of the Day

A new TVC for Etisalat by Impact BBDO has launched across the UAE. Targeting pre-paid subscribers, the commercial uses mafia hitmen and humour to announce the launch of the new ‘Deal of the Day’ service. All pre-paid subscribers are now offered a new deal every day that is customised to their usage habits. Project Deal […]

Dubai Lynx 2015: Seven shortlists in Mobile, five from Beirut

Dubai Lynx 2015: Seven shortlists in Mobile, five from Beirut

Chrysler 300C Performer, Vote for Us, Sakker El Dekkene, Touch Leb Keys and Pepsi Goal in the race.

Dubai Lynx 2015: Film shortlists revealed; 11 of 25 from Cairo

Dubai Lynx 2015: Film shortlists revealed; 11 of 25 from Cairo

Memac Ogilvy has five entries in the fray, Impact BBDO and FP7 have four apiece.

Dani Richa handed additional charge of Africa at BBDO

Dani Richa handed additional charge of Africa at BBDO

Chris Thomas, CEO, AMEA, to move as CEO of Americas.

Gunn Report 2014: UAE rises to number 13

Gunn Report 2014: UAE rises to number 13

Ali Ali is 10th most awarded director; Memac Ogilcy Dubai 22nd most awarded agency.

Dubai Lynx 2015: YouTube 7-Day Brief goes live, for UN Women

Dubai Lynx 2015: YouTube 7-Day Brief goes live, for UN Women

The cut-off for submitting entries is noon (UAE) on 21 January.

OSN scouts for creative and digital agency partners

OSN scouts for creative and digital agency partners

Impact BBDO, Leo Burnett and TBWA\Raad in the fray for regional creative duties. Pay TV and entertainment distribution platform OSN is currently holding a pitch for its regional creative duties. The agencies in the fray are Impact BBDO, Leo Burnett and TBWA\Raad. The pitch comes ahead of the ICC Cricket World Cup and the Oscars […]

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded  Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies (one […]

Centrepoint embraces family and fashion in new positioning

Centrepoint embraces family and fashion in new positioning

Impact BBDO effects transition to ‘Family. Fashion. One Destination’ from ‘Four Great Brands..One Destination’. Fashion retailer Centrepoint has adopted a new communication platform, shifting from ‘Four Great Brands…One Destination’ to ‘Family. Fashion. One Destination’. The four brands under the Centrepoint umbrella are Baby Shop, Splash, Shoe Mart and Lifestyle. Centrepoint has 109 stores across UAE, Saudi […]