All Entries Tagged With: "Impact BBDO"
Leo Burnett leads integrated shortlist
Leo Burnett dominates this year’s Dubai Lynx integrated shortlist, with the network’s Beirut, Dubai and Cairo offices responsible for seven of the 10 total entries in the category. Leo Burnett Beirut has been shortlisted for its integrated work for the Brand Protection Group, Cafe Super Brasil, Himaya and No Rights No Women. Leo Burnett’s Dubai [...]
Leo Burnett, Starcom and OMD shine at MENA Cristals
Leo Burnett was the runaway winner at this year’s MENA Cristal Festival, grabbing both the agency and network of the year titles as well as the majority of grands prix. The Beirut office was named agency of the year on the back of its ‘Fake it all’ work for the Brand Protection Group and its [...]
Leo Burnett heads Cristals shortlist
Leo Burnett has received the most shortlisted pieces of work following the first two days of judging at the MENA Cristal Festival in Lebanon. The network has a total of 77 shortlists in the film, print, print craft, radio, outdoor and integrated categories, with Impact BBDO the second highest at 56. The FP7 network has [...]
Impact BBDO to create major brand campaign for OSN
Impact BBDO has won the brief to create a major new brand campaign for pan-Arab broadcaster OSN. The work will roll out at the beginning of next year and follows the launch in September of OSN’s new brand identity under the banner ‘Just Imagine’. Hamad Malik, chief marketing officer at the pay-TV network, said the [...]
Etisalat reactivates creative ad review
Etisalat has reactivated the dormant creative advertising review it originally initiated in September last year. An RFP has been sent out to agencies, with the account covering all of Etisalat’s UAE operations, including its subsidiaries e-Vision, the Etisalat Academy, and the Etisalat Foundation. The winning agency, or agencies, will be responsible for all of the [...]
Agencies shortlisted in press, outdoor, radio and media
Regional agencies got off to a flying start during the second day of the Cannes Lions festival, with shortlisted work in the press, outdoor, radio and media categories. There are a total of 43 pieces of work shortlisted in press, followed by 12 in outdoor and four apiece in media and radio. Y&R Dubai has [...]
UM wins Qtel’s media buying account
UM has landed Qtel’s media planning and buying account following a competitive pitch. The awarding of the account follows a second round of pitch presentations. The incumbent on the account was OMD. The pitch was called last summer, with Qtel’s creative account also put up for review. No decision on the advertising brief has been [...]
Awards… what are they really all about?
As the Dubai Lynx kicks off, Fouad Abdel Malak, executive creative director at Impact BBDO Dubai, takes a look at the mêlée surrounding awards “It’s that time of year again when creatives forego any reservations of staying late and driving clients, servicing and production teams to their wits end, proposing crazy budgets and even crazier [...]
Bidenko to take over as regional ECD of Leo Burnett
Peter Bidenko, a former creative director at Impact BBDO, has returned to the region to take on a senior role at Leo Burnett. Bidenko will become regional executive creative director of Leo Burnett on 15 March, with responsibility for the UAE, Kuwait and the Lower Gulf. Based in the Dubai office, he will replace Malek [...]
Etisalat Group calls creative advertising pitch
The Etisalat Group has called a pitch for its creative advertising account. The UAE-based group, which looks after all of the telecommunication company’s international operations, said the pitch is in the early stages, with an RFP sent out and proposals received. There is no incumbent on the account. Rehab Ateeq, group communication senior manager, confirmed [...]
