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BBDO creates 'Make your own rules' for Centrepoint

BBDO creates ‘Make your own rules’ for Centrepoint

UAE apparel brand Centrepoint has launched its back-to-school collection with the campaign ‘Make Your Own Rules’. The film showcases the art of negotiation between a mother and child using Centrepoint products as the bargaining chip. The children want to look cool in front of their peers, so the parents use the brand to persuade the […]

Centrepoint's 'Sabotage' by Impact BBDO

Centrepoint’s ‘Sabotage’ by Impact BBDO

Impact BBDO goes existential in this new ad for Centrepoint’s upcoming sale. Shot in black and white, the eerie one-minute film shows a young man driving a smart vintage car as a woman stares out at the barren landscape from the back seat. Misery after misery blights the young couple and the film finally culminates […]

Blom Bank - eBlom

Blom Bank – eBlom

Blom Bank in Lebanon has released a commercial promoting its eBlom internet banking service. Created by Impact BBDO, the ad shows a man referring to his mobile phone for help every time he is asked a difficult question by his girlfriend. When asked the critical question of ‘where is our relationship heading?’, the man seeks assistance from […]

Kanaan named TBWA\Raad's chief creative officer

Kanaan named TBWA\Raad’s chief creative officer

Walid Kanaan has been named chief creative officer of TBWA\Raad. Previously chief creative officer at Impact BBDO across the Levant and Saudi Arabia, Kanaan will lead TBWA\Raad’s creative teams throughout the region and will be based principally in Beirut and Dubai. The appointment forms part of the agency’s wider transformation and represents a bid by […]

Regional agencies win five golds at Cannes

Regional agencies win five golds at Cannes

Regional agencies have won five golds during the second awards show of the Cannes Lions International Festival of Creativity. The top winner on the south coast of France this evening was Leo Burnett Beirut, which celebrated gold in media thanks to its ‘Lebanon4Sale’ campaign for Sakker El Dekkene. It also won a gold Lion in […]

Etisalat – Deal of the Day

Etisalat – Deal of the Day

A new TVC for Etisalat by Impact BBDO has launched across the UAE. Targeting pre-paid subscribers, the commercial uses mafia hitmen and humour to announce the launch of the new ‘Deal of the Day’ service. All pre-paid subscribers are now offered a new deal every day that is customised to their usage habits. Project Deal […]

Dubai Lynx 2015: Seven shortlists in Mobile, five from Beirut

Dubai Lynx 2015: Seven shortlists in Mobile, five from Beirut

Chrysler 300C Performer, Vote for Us, Sakker El Dekkene, Touch Leb Keys and Pepsi Goal in the race.

Dubai Lynx 2015: Film shortlists revealed; 11 of 25 from Cairo

Dubai Lynx 2015: Film shortlists revealed; 11 of 25 from Cairo

Memac Ogilvy has five entries in the fray, Impact BBDO and FP7 have four apiece.

Dani Richa handed additional charge of Africa at BBDO

Dani Richa handed additional charge of Africa at BBDO

Chris Thomas, CEO, AMEA, to move as CEO of Americas.

Gunn Report 2014: UAE rises to number 13

Gunn Report 2014: UAE rises to number 13

Ali Ali is 10th most awarded director; Memac Ogilcy Dubai 22nd most awarded agency.