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IAA UAE chapter launches film and video Production Forum

IAA UAE chapter launches film and video Production Forum

A new International Advertising Association UAE forum has been established to drive for specific goals related to the expansion and good practices of the film and video advertising production community in the UAE. The forum was announced last week by Hani Ghorayeb, president of IAA UAE chapter. “Professional content production is central to the requirement […]

Dubai Lynx 2015: Young Gun underlines difference between ‘branded content’ and branding

Dubai Lynx 2015: Young Gun underlines difference between ‘branded content’ and branding

Brands can do more than slap logos on screens, contends AMS Choueiri Group’s Sara Abu Zahra – armed with insights, ideas and stories that connect.

Dubai Lynx 2015: Young Gun urges industry to strengthen client-agency bond

Dubai Lynx 2015: Young Gun urges industry to strengthen client-agency bond

Both parties must state the values they commit to in the future relationship, says TBWA\Raad’s Jennifer Fischer.

Dubai Lynx 2015: Youth drive the IAA agenda

Dubai Lynx 2015: Youth drive the IAA agenda

Three young professionals from UAE chosen to present at the Dubai Lynx festival this year by the industry body’s UAE chapter.

Photo Gallery: IAA networking evening with Terry Savage

Photo Gallery: IAA networking evening with Terry Savage

The International Advertising Association (IAA) UAE Chapter hosted a networking evening for its members on 25 November in Dubai. The highlight was a presentation by Terry Savage, chairman, Lions Festivals, on the theme ‘Creativity Matters’. Pictures by Ajith Kumar.  

Photo gallery: IAA Apprentice Conference 2014 in Dubai

Photo gallery: IAA Apprentice Conference 2014 in Dubai

The second IAA Apprentice Conference was hosted in Dubai on 7 and 8 November 2014. Themed ‘Graduating? What’s Coming Next?’, the event saw advertising and media professionals from the Middle East address over 130 student delegates from several nations, including the Kingdom of Saudi Arabia, Lebanon, France, Australia and the United Arab Emirates. Pictures by: Wetpaint Creative Digital Solutions.

Agency heads sign and ratify IAA pitch code

Agency heads sign and ratify IAA pitch code

Senior figures from the advertising and marketing industry have pledged their support for the IAA’s first voluntary code of best practice. The UAE chapter’s Best Practice in the Pitch Process, which was first unveiled in June last year, is the region’s first ever guideline devised to improve the pitching process for both agencies and clients. […]

The IAA launches its first code of best practice

The IAA launches its first code of best practice

The UAE chapter of the IAA has launched the region’s first ever code of best practice relating to the pitch process. The voluntary code, which is the product of a year’s research, industry forums and open panel discussions, has been developed in response to growing frustrations among both clients and agencies with regards to how […]