RSSAll Entries Tagged With: "Hubert Boulos"

The Year Ahead 2017: Advertising Agencies

The Year Ahead 2017: Advertising Agencies

This will be the year when reality bites. A drive for cheapness will leave bodies on the field, says Hubert Boulos Recovery in the region is definitely not around the corner in 2017, and 2018 will not be any better. We’re now clearly in for a ‘trench war’. Indeed 2017 will confirm that we are […]

DDB Dubai takes a bite of McDonald’s after three-way pitch

DDB Dubai takes a bite of McDonald’s after three-way pitch

By Eleanor Dickinson DDB Dubai has won the creative account for McDonald’s food trust business following a competitive three-way pitch. The Omnicom-owned agency will enter a contractual partnership with the fast food giant after working together on a project-by-project basis during the past year. The account will entail creating an engaging consumer platform for 2017 […]

Wadih Massaad returns to DDB Group as GM of TracyLocke

Wadih Massaad returns to DDB Group as GM of TracyLocke

He was most recently with Wunderman; replaces Andrea McKenzie at the shopper marketing arm. DDB Dubai Group has announced the appointment of Wadih Massaad as general manager of its shopper marketing arm TracyLocke Dubai, effective January 2015. The position was previously held by Andrea McKenzie, who has since returned to Australia. Massaad’s role will involve consolidating and growing the operation in co-ordination […]

Boulos to take on CEO role at DDB Middle East

Boulos to take on CEO role at DDB Middle East

Hubert Boulos is to take over as the CEO of DDB Middle East on 1 October. The ad veteran will replace Ajay Shrikhande, who has been the agency’s CEO since early 2012, having joined DDB following the merger with Brandcom in 2010. It is understood that Shrikhande is to retire at the end of the […]