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MEC CEO Neil Hardwick says the agency is looking  at much more than just a name change

MEC CEO Neil Hardwick says the agency is looking at much more than just a name change

WPP’s Group M media agency MEC is coming back to the game with a new captain: Neil Hardwick. The new CEO joins MEC from Group M Russia and CIS, which he led for eight and a half years. Having started his career with Saatchi & Saatchi in 1984, he has also headed up Bates Saatchi […]

Maxus merger 'on hold' in Middle East, says MEC COO

Maxus merger ‘on hold’ in Middle East, says MEC COO

MEC and Maxus may remain separate brands in the MENA region, says Alistair Aird, global chief operating officer of MEC. Despite the June 1 announcement that WPP’s two Group M media shops were to combine, Aird says that “our plans are on hold in the Middle East,” where WPP has majority ownership of MEC but […]

Yves-Michel Gabay to leave MEC and region

Yves-Michel Gabay to leave MEC and region

Yves-Michel Gabay, regional general manager of Group M agency MEC MENA, is to leave his post at the end of the month. He will leave Dubai, where he has been in his role for the past 11 years, a couple of months later. French media reports he plans to remain within WPP. “For the last […]

Qatar Airways calls Middle East media pitch

Qatar Airways calls Middle East media pitch

Qatar Airways has kicked off a regional search for a media agency. The Doha-based aviation giant  is understood to have approached  a number of media networks to pitch for the media planning and buying brief for the Middle East and North Africa. There is no incumbent agency on the account as the duties are currently […]