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Yukon 2015 underscores power with nuanced ‘Lead by example’ script

Yukon 2015 underscores power with nuanced ‘Lead by example’ script

Watch the ad film conceptualised by Leo Burnett here The 2015 Yukon family from GMC was introduced in the Middle East this summer. Part of the launch campaign is a TV spot conceptualised by Leo Burnett. The commercial opens with a young Arab boy playing with a remote controlled toy car at the foot of […]

SMG lands social media brief for GMC

SMG lands social media brief for GMC

Starcom MediaVest Group has won the social media account for GMC and Cadillac in the Middle East and North Africa. The win comes 10 months after Starcom lost GM’s estimated $3 billion global media buying and planning account to Carat. The regional win will be sweet satisfaction for SMG, which only lost the media account […]