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FP7/BAH named agency of the year at the MENA Cristals

FP7/BAH named agency of the year at the MENA Cristals

FP7/BAH was named ‘agency of the year’ and FP7 ‘network of the year’ at the MENA Cristals in Lebanon last night. Although the Bahraini agency did not take home any grand Cristals during the course of the evening, its body of work for client Batelco won Cristals across the magazine, print craft, corporate and film [...]

Yaish set to take on ECD role at FP7 Dubai

Yaish set to take on ECD role at FP7 Dubai

Fadi Yaish is expected to take over as executive creative director of FP7 Dubai following restructuring of parent company MCN’s senior management. Currently creative director of FP7 Bahrain, Yaish will replace Daniel Georr, who will become FP7’s chief creative officer for the region. MCN would not confirm the appointment, but it is understood that negotiations [...]

Batelco to launch multi-million dollar film

Batelco to launch multi-million dollar film

Bahraini telecommunications company Batelco is set to release a multi-million dollar film that is believed to be the biggest of its kind ever produced in the Middle East. The film, called Infinity, will roll out across online, cinema and television screens in October and is the culmination of more than a year’s work. The film [...]

McDonald's drops FP7 for Leo Burnett

McDonald’s drops FP7 for Leo Burnett

McDonald’s has taken its regional creative account out of FP7 and handed it to Leo Burnett without a pitch. The move, which has been confirmed by both agencies, follows FP7’s retention of the McDonald’s account last October after a fiercely-fought final two-way shoot-out between the same two agencies. It is not known why FP7 has [...]