All Entries Tagged With: "FP7"
Damas – Farfasha
Damas is rolling out a regional campaign for its Farfasha brand, with Lebanese singer Nancy Ajram re-signed as brand ambassador. The work is the first created by FP7 since it won the account earlier this year and is a complete relaunch of the brand. In the 60-second TV commercial was shot over three nights in [...]
Damas turns to social media for relaunch
Jewellery company Damas has launched its biggest ever social media campaign as part of the relaunch of its Farfasha brand. The UAE-based company, which is also rolling out a TV and cinema commercial featuring re-signed brand ambassador Nancy Ajram, has allocated 10 per cent of its total marketing budget to social media and other digital [...]
Damas to relaunch Farfasha brand with FP7
FP7/DXB has won the brief to relaunch Dubai-based gold and jewellery company Damas’ Farfasha brand. A number of agencies had pitched for the business, with the relaunch campaign expected to roll out by the end of the third quarter of this year. Dhanji Dedhia, marketing director at Damas, said the pitch process had lasted more [...]
Najjar leaves position as FP7 CEO after just 16 months
FP7’s CEO for the UAE, Kamil Najjar, has left the agency after just over a year in the position. It is not known who will replace Najjar, a former marketing director at P&G, or if the position of CEO for the UAE will be continued. Najjar had joined the agency in February last year following [...]
More changes as FP7 shuffles its cards
FP7 is in the throes of another round of changes as part of its bid to become the region’s leading advertising network. The arrival of Fadi Yaish as executive creative director of the network’s Dubai office has triggered a string of relocations, redundancies, and one resignation. A total of 12 people have joined the Dubai [...]
Berlitz – Don’t be an Alien
FP7/BAH has created this campaign for language school Berlitz. The two different executions show a New York taxi and a London double decker bus landing in two unspecified cities in the style of an extra-terrestrial space ship. The tagline reads: “Don’t be an alien in a foreign country.” Project Don’t be an Alien Client Berlitz [...]
FP7 and Flip Media scoop Sony Ericsson brief
Following a six-week pitch process, Sony Ericsson has appointed two agencies to handle its creative and digital business. FP7/DXB will handle the mobile giant’s creative brief, while Sony Ericsson has awarded its digital business to Flip Media. Six agencies were shortlisted for its integrated account before a decision was made, but it is not known [...]
Batelco calls advertising review
Bahraini telecommunications firm Batelco has called a review of its advertising account. A spokesperson for the company confirmed that the review was taking place and that it was part of a process that takes place every two years. The incumbent on the account is FP7/BAH, which was recently named ‘agency of the year’ at the [...]
FP7/BAH named agency of the year at the MENA Cristals
FP7/BAH was named ‘agency of the year’ and FP7 ‘network of the year’ at the MENA Cristals in Lebanon last night. Although the Bahraini agency did not take home any grand Cristals during the course of the evening, its body of work for client Batelco won Cristals across the magazine, print craft, corporate and film [...]
Yaish set to take on ECD role at FP7 Dubai
Fadi Yaish is expected to take over as executive creative director of FP7 Dubai following restructuring of parent company MCN’s senior management. Currently creative director of FP7 Bahrain, Yaish will replace Daniel Georr, who will become FP7’s chief creative officer for the region. MCN would not confirm the appointment, but it is understood that negotiations [...]
