The Good Note, a campaign by J. Walter Thompson Beirut for Bou Khalil Supermarket, has taken the Grand Prix at the MENA Effie Awards. The campaign involved selling ‘Good Notes’ to members of the public, which could then be given to children begging on the streets of Beirut. Each note costs 1,000 Lebanese pounds ($0.66) […]
Date of Birth: November 5 1992 Degree received: BS in Marketing University: Lebanese American University Graduation year: 2016 Position: Intern, FP7 Having changed majors twice, what pushed me into marketing was the relation a marketer has with […]
Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]
How did the regional and international advertising industry react to Saatchi & Saatchi chairman Kevin Roberts’ strong words on gender diversity, asks Austyn Allison The ad industry around the world and in the Middle East has been reacting to the controversial remarks on gender diversity that led to the resignation of Saatchi & Saatchi’s executive chairman […]
The bulk of the Dubai Lynx shortlists have been released today, with Leo Burnett, J.Walter Thompson, Impact BBDO and Memac Ogilvy leading the nominations. A total of 511 pieces of work have been shortlisted out of 2,542 entries – 312 of those going to agencies from the United Arab Emirates. Lebanon is second with 64 […]
FP7 has continued its winning streak at the Effie MENA Awards
Egypt won its first ever titanium Lion on the final night of the Cannes Lions International Festival of Creativity. JWT Entertainment in Cairo picked up the award for ‘Abla Fahita’, a female puppet turned pop star and chat show host. Described as an “entertainment brand that has created an entirely new business model in advertising”, […]
Coca-Cola and Y&R combine finish second; FP7-Emirates NBD-Momentum trio is third. A team comprised of young professionals from Nissan ME and Mindshare MENA has won the Young Lions Integrated Competition, it was announced on 10 March, day three of the Dubai Lynx International Festival of Creativity 2015. The winning team comprised Reham Eldidi, senior manager, […]
Among media agencies, Starcom MediaVest Group Dubai has five shortlists.
Memac Ogilvy has five entries in the fray, Impact BBDO and FP7 have four apiece.