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FP7 Dubai bags Warc Innovation Gold for ‘Sapna’

FP7 Dubai bags Warc Innovation Gold for ‘Sapna’

Shark detector buoy from mobile provider Optus by M&C Saatchi Sydney awarded Grand Prix. FP7 Dubai accounted for one of six Gold awards at the 2014 Warc Prize for Innovation, winners of which were announced on 8 December in London. The agency’s work for NGO SmartLife ‘Sapna – how 17,793 nails changed the future of […]

Digital Essays 2014: Committing digital suicide

Digital Essays 2014: Committing digital suicide

Fares Zoughaib addresses how not to drown in a digitally connected world. It’s important to dive into new territory and push boundaries. And it’s as important to do it right, or the result could be counter-productive to your objectives. What goes online stays online. You can add, you can update but you cannot delete. The […]

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded  Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies (one […]

Impact BBDO and Memac Ogilvy lead first shortlists

Impact BBDO and Memac Ogilvy lead first shortlists

Memac Ogilvy and Impact BBDO lead the charge towards network of the year following the release of the first shortlists at this year’s Dubai Lynx awards. Impact BBDO has a total of 115 shortlisted pieces of work – not including the media category – ahead of its nearest competitor Memac Ogilvy. Both are the clear […]

FP7 retains Emirates NBD account

FP7 retains Emirates NBD account

FP7/DXB has retained the creative advertising account for Emirates NBD following a multi-agency review called at the tail end of last year. The agency will oversee the communications brief for Emirates NBD – the UAE’s biggest lender – as part of a three-year contract that covers the UAE. “We are delighted to renew our partnership […]

FP7 expands into Iraq with Erbil office

FP7 expands into Iraq with Erbil office

FP7 has expanded its regional operations into Iraq with the opening of an office in Erbil. Although based in the autonomous Kurdish region of northern Iraq, the new FP7 office will serve as a hub for the entire country, supporting international clients such as Ford, Coca-Cola, Sony Mobile and Nestlé. The new office is to […]

Al Safi Danone calls pitch for Iraqi ad brief

Al Safi Danone calls pitch for Iraqi ad brief

Saudi-based dairy company Al Safi Danone has called a pitch for its creative advertising account in Iraq as part of a bid to bolster its operational presence in the country. The pitch for the Al Safi and Activia portfolio will take place in Erbil, northern Iraq, at the end of the month and will last […]

FP7 bags Harvey Nichols brief

FP7 bags Harvey Nichols brief

FP7 has won Harvey Nichols’ advertising account following a multi-agency competitive pitch. The win means long-term incumbent Y&R Dubai has lost the account just two weeks after winning three golds for the upmarket department store at Cannes. Tarek Miknas, FP7’s CEO for the MENA region, said the win “was a testament to the level of […]

Unisono wins Batelco creative brief

Unisono wins Batelco creative brief

Bahraini telecommunications firm Batelco has handed its creative advertising account to Unisono following a competitive pitch. The win follows a two-stage, multi-agency review of the business that began last year, with independent agency Unisono taking on all of Batelco’s above and below-the-line creative duties. The account was previously held by FP7, with O2 also understood […]

Mindshare named media agency and network of the year

Mindshare named media agency and network of the year

Mindshare was named both media agency of the year and media network of the year at the MENA Cristal Festival in Lebanon last night. At a packed awards ceremony at the Intercontinental hotel in Mzaar, the media agency (pictured above) picked up the two titles thanks to one Cristal and a raft of silvers and […]