How did the regional and international advertising industry react to Saatchi & Saatchi chairman Kevin Roberts’ strong words on gender diversity, asks Austyn Allison The ad industry around the world and in the Middle East has been reacting to the controversial remarks on gender diversity that led to the resignation of Saatchi & Saatchi’s executive chairman […]
The bulk of the Dubai Lynx shortlists have been released today, with Leo Burnett, J.Walter Thompson, Impact BBDO and Memac Ogilvy leading the nominations. A total of 511 pieces of work have been shortlisted out of 2,542 entries – 312 of those going to agencies from the United Arab Emirates. Lebanon is second with 64 […]
FP7 has continued its winning streak at the Effie MENA Awards
Egypt won its first ever titanium Lion on the final night of the Cannes Lions International Festival of Creativity. JWT Entertainment in Cairo picked up the award for ‘Abla Fahita’, a female puppet turned pop star and chat show host. Described as an “entertainment brand that has created an entirely new business model in advertising”, […]
Coca-Cola and Y&R combine finish second; FP7-Emirates NBD-Momentum trio is third. A team comprised of young professionals from Nissan ME and Mindshare MENA has won the Young Lions Integrated Competition, it was announced on 10 March, day three of the Dubai Lynx International Festival of Creativity 2015. The winning team comprised Reham Eldidi, senior manager, […]
Among media agencies, Starcom MediaVest Group Dubai has five shortlists.
Memac Ogilvy has five entries in the fray, Impact BBDO and FP7 have four apiece.
Planners will build extensions of their teams in the era of collaboration, and the time for them to be master conductors is here, says FP7’s Tahaab Rais. Anyone who knows me well enough knows that I have two sources of inspiration when it comes to strategic planning: superheroes and movies. I always look at strategic […]
Shark detector buoy from mobile provider Optus by M&C Saatchi Sydney awarded Grand Prix. FP7 Dubai accounted for one of six Gold awards at the 2014 Warc Prize for Innovation, winners of which were announced on 8 December in London. The agency’s work for NGO SmartLife ‘Sapna – how 17,793 nails changed the future of […]
Fares Zoughaib addresses how not to drown in a digitally connected world. It’s important to dive into new territory and push boundaries. And it’s as important to do it right, or the result could be counter-productive to your objectives. What goes online stays online. You can add, you can update but you cannot delete. The […]