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Sasan Saeidi leaves FP7 to become Gulf CEO of J. Walter Thompson

Sasan Saeidi leaves FP7 to become Gulf CEO of J. Walter Thompson

J. Walter Thompson has announced the appointment of Sasan Saeidi, previously managing director of FP7, as CEO for the agency’s Gulf operations, leading the Dubai, Kuwait and Qatar teams. Saeidi took over the role on 5 September, succeeding Michiel Hofstee, who has been working on network projects, leading on group pitches and WPP ‘horizontality’ initiatives […]

FP7 wins Uber brand launch

FP7 wins Uber brand launch

FP7/DXB has  won the Dubai brand launch project for Uber, which initiated a full-fledged creative communication pitch process in February of this year. Various multinational agencies participated in this pitch process. Campaign believes those others pitching included Memac Ogilvy and Interesting Times. Sasan Saeidi, managing director of FP7 UAE Group, said: “Uber is a pioneer brand […]

FP7 bags creative brief  for Atlantis The Palm Dubai

FP7 bags creative brief for Atlantis The Palm Dubai

FP7/DXB has won the advertising brief for Atlantis The Palm Dubai. The hotel launched a full-scale creative communications pitch towards the end of 2016, looking for an agency that could “execute its multifaceted communication needs and furthermore create a long-term brand platform campaign for the way forward,” said FP7 in a statement. Campaign understands the […]

JWT, Starcom and FP7 win big at Effie awards

JWT, Starcom and FP7 win big at Effie awards

The Good Note, a campaign by J. Walter Thompson Beirut for Bou Khalil Supermarket, has taken the Grand Prix at the MENA  Effie Awards. The campaign involved selling ‘Good Notes’ to members of the public, which could then be given to children begging on the streets of Beirut. Each note costs 1,000 Lebanese pounds ($0.66) […]

Campaign graduates 2016: Galia Seraydarian

Campaign graduates 2016: Galia Seraydarian

                                    Date of Birth: November 5 1992 Degree received: BS in Marketing University: Lebanese American University Graduation year: 2016 Position: Intern, FP7 Having changed majors twice, what pushed me into marketing was the relation a marketer has with […]

Whatever next?

Whatever next?

Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years. (An abridged version of this article appeared in the August 28, 2016 Graduate Issue of Campaign. Read our respondents’ full responses here.) Name: Yasmine Hamadallah Age: 18 Degree: Economics, politics and international studies, University of […]

Where are the female leaders?

Where are the female leaders?

How did the regional and international advertising industry react to Saatchi & Saatchi chairman Kevin Roberts’ strong words on gender diversity, asks Austyn Allison The ad industry around the world and in the Middle East has been reacting to the controversial remarks on gender diversity that led to the resignation of Saatchi & Saatchi’s executive chairman […]

Big four dominate Dubai Lynx shortlists

Big four dominate Dubai Lynx shortlists

The bulk of the Dubai Lynx shortlists have been released today, with Leo Burnett, J.Walter Thompson, Impact BBDO and Memac Ogilvy leading the nominations. A total of 511 pieces of work have been shortlisted out of 2,542 entries – 312 of those going to agencies from the United Arab Emirates. Lebanon is second with 64 […]

FP7 steals the show at the Effies

FP7 steals the show at the Effies

FP7 has continued its winning streak at the Effie MENA Awards

JWT wins Egypt's first ever titanium Lion at Cannes

JWT wins Egypt’s first ever titanium Lion at Cannes

Egypt won its first ever titanium Lion on the final night of the Cannes Lions International Festival of Creativity. JWT Entertainment in Cairo picked up the award for ‘Abla Fahita’, a female puppet turned pop star and chat show host. Described as an “entertainment brand that has created an entirely new business model in advertising”, […]