All Entries Tagged With: "FP7"
Mindshare named media agency and network of the year
Mindshare was named both media agency of the year and media network of the year at the MENA Cristal Festival in Lebanon last night. At a packed awards ceremony at the Intercontinental hotel in Mzaar, the media agency (pictured above) picked up the two titles thanks to one Cristal and a raft of silvers and [...]
Banham set to take over ECD role at FP7
Paul Banham is to take over the role of executive creative director at FP7 Dubai following the departure of Fadi Yaish. Banham will begin in his new position on 9 September, moving from JWT London, where he was digital creative director. The move follows the double departure of Yaish and chief creative officer Daniel Georr, [...]
FP7 parts company with Yaish and Georr
FP7 has parted company with two of its most senior creatives. Chief creative officer Daniel Georr and Fadi Yaish, executive creative director of FP7 Dubai, have both left the agency, although their departures are not thought to be related. Yaish took over as executive creative director in January last year, replacing Georr, who became regional [...]
Aldar reviews advertising account for second time in 18 months
Abu Dhabi-based property giant Aldar has called a review of its advertising account. It is the company’s second review in less than two years, having handed its business to Leo Burnett in July 2010. Sami Eid, director of marketing and communications at Aldar, confirmed that an RFP had been sent out, with presentations already received. [...]
Leo Burnett heads Cristals shortlist
Leo Burnett has received the most shortlisted pieces of work following the first two days of judging at the MENA Cristal Festival in Lebanon. The network has a total of 77 shortlists in the film, print, print craft, radio, outdoor and integrated categories, with Impact BBDO the second highest at 56. The FP7 network has [...]
Damas – Farfasha
Damas is rolling out a regional campaign for its Farfasha brand, with Lebanese singer Nancy Ajram re-signed as brand ambassador. The work is the first created by FP7 since it won the account earlier this year and is a complete relaunch of the brand. In the 60-second TV commercial was shot over three nights in [...]
Damas turns to social media for relaunch
Jewellery company Damas has launched its biggest ever social media campaign as part of the relaunch of its Farfasha brand. The UAE-based company, which is also rolling out a TV and cinema commercial featuring re-signed brand ambassador Nancy Ajram, has allocated 10 per cent of its total marketing budget to social media and other digital [...]
Damas to relaunch Farfasha brand with FP7
FP7/DXB has won the brief to relaunch Dubai-based gold and jewellery company Damas’ Farfasha brand. A number of agencies had pitched for the business, with the relaunch campaign expected to roll out by the end of the third quarter of this year. Dhanji Dedhia, marketing director at Damas, said the pitch process had lasted more [...]
Najjar leaves position as FP7 CEO after just 16 months
FP7’s CEO for the UAE, Kamil Najjar, has left the agency after just over a year in the position. It is not known who will replace Najjar, a former marketing director at P&G, or if the position of CEO for the UAE will be continued. Najjar had joined the agency in February last year following [...]
More changes as FP7 shuffles its cards
FP7 is in the throes of another round of changes as part of its bid to become the region’s leading advertising network. The arrival of Fadi Yaish as executive creative director of the network’s Dubai office has triggered a string of relocations, redundancies, and one resignation. A total of 12 people have joined the Dubai [...]
