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JWT wins Egypt's first ever titanium Lion at Cannes

JWT wins Egypt’s first ever titanium Lion at Cannes

Egypt won its first ever titanium Lion on the final night of the Cannes Lions International Festival of Creativity. JWT Entertainment in Cairo picked up the award for ‘Abla Fahita’, a female puppet turned pop star and chat show host. Described as an “entertainment brand that has created an entirely new business model in advertising”, […]

Dubai Lynx 2015: Nissan-Mindshare team wins Young Lynx Integrated competition

Dubai Lynx 2015: Nissan-Mindshare team wins Young Lynx Integrated competition

Coca-Cola and Y&R combine finish second; FP7-Emirates NBD-Momentum trio is third. A team comprised of young professionals from Nissan ME and Mindshare MENA has won the Young Lions Integrated Competition, it was announced on 10 March, day three of the Dubai Lynx International Festival of Creativity 2015. The winning team comprised Reham Eldidi, senior manager, […]

Dubai Lynx 2015: Media has 65 shortlists, FP7 and Leo Burnett lead race with 12 each

Dubai Lynx 2015: Media has 65 shortlists, FP7 and Leo Burnett lead race with 12 each

Among media agencies, Starcom MediaVest Group Dubai has five shortlists.

Dubai Lynx 2015: Film shortlists revealed; 11 of 25 from Cairo

Dubai Lynx 2015: Film shortlists revealed; 11 of 25 from Cairo

Memac Ogilvy has five entries in the fray, Impact BBDO and FP7 have four apiece.

#Predictions2015: The year ahead for planning

#Predictions2015: The year ahead for planning

Planners will build extensions of their teams in the era of collaboration, and the time for them to be master conductors is here, says FP7’s Tahaab Rais. Anyone who knows me well enough knows that I have two sources of inspiration when it comes to strategic planning: superheroes and movies. I always look at strategic […]

FP7 Dubai bags Warc Innovation Gold for ‘Sapna’

FP7 Dubai bags Warc Innovation Gold for ‘Sapna’

Shark detector buoy from mobile provider Optus by M&C Saatchi Sydney awarded Grand Prix. FP7 Dubai accounted for one of six Gold awards at the 2014 Warc Prize for Innovation, winners of which were announced on 8 December in London. The agency’s work for NGO SmartLife ‘Sapna – how 17,793 nails changed the future of […]

Digital Essays 2014: Committing digital suicide

Digital Essays 2014: Committing digital suicide

Fares Zoughaib addresses how not to drown in a digitally connected world. It’s important to dive into new territory and push boundaries. And it’s as important to do it right, or the result could be counter-productive to your objectives. What goes online stays online. You can add, you can update but you cannot delete. The […]

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Effie MENA 2014: FP7 bags Agency, Network of the Year titles

Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each. FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded  Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November. The agency won seven Gold Effies (one […]

Impact BBDO and Memac Ogilvy lead first shortlists

Impact BBDO and Memac Ogilvy lead first shortlists

Memac Ogilvy and Impact BBDO lead the charge towards network of the year following the release of the first shortlists at this year’s Dubai Lynx awards. Impact BBDO has a total of 115 shortlisted pieces of work – not including the media category – ahead of its nearest competitor Memac Ogilvy. Both are the clear […]

FP7 retains Emirates NBD account

FP7 retains Emirates NBD account

FP7/DXB has retained the creative advertising account for Emirates NBD following a multi-agency review called at the tail end of last year. The agency will oversee the communications brief for Emirates NBD – the UAE’s biggest lender – as part of a three-year contract that covers the UAE. “We are delighted to renew our partnership […]