RSSAll Entries Tagged With: "Fouad Abdel Malak"

The Year Ahead 2017: Creativity

The Year Ahead 2017: Creativity

Fouad Abdel Malak reimagines the 1967 Sidney Poitier classic Guess Who’s Coming to Dinner Plot Summary An art director and copywriter (who have won awards for unforgettable performances in years past) are now playing perplexed ‘parents’ in this landmark 2017 production about a troubled union of sorts. Joining our main cast at the creative table […]

Big-budget cinematic Nissan Patrol ad pits city against desert

Big-budget cinematic Nissan Patrol ad pits city against desert

By Austyn Allison Nissan has launched its new television commercial for its flagship 4×4 Patrol. It is the first big ad TBWA/RAAD has done for the Japanese brand since 2014, and takes the form of a cinematic trailer. It cost in the region of $800,000 to produce, which executive creative director Fouad Abdel Malak said […]

Awards... what are they really all about?

Awards… what are they really all about?

As the Dubai Lynx kicks off, Fouad Abdel Malak, executive creative director at Impact BBDO Dubai, takes a look at the mêlée surrounding awards “It’s that time of year again when creatives forego any reservations of staying late and driving clients, servicing and production teams to their wits end, proposing crazy budgets and even crazier […]