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Partner Content: The upcoming FiFA World Cup gives marketers in MENA an incredible once-in-every-four-years opportunity.

Partner Content: The upcoming FiFA World Cup gives marketers in MENA an incredible once-in-every-four-years opportunity.

Excitement and interest growing in Russia, as the country prepares for the first time the FIFA World Cup will be held in Eastern Europe. In just a few weeks, the 2018 FIFA World Cup Russia™ kicks-off; with football fans around the world (regardless of nationality, age, or gender) will be uniting around screens (big and […]

Star Wars and adidas feel the force

Star Wars and adidas feel the force

Adidas has launched the latest star-packed ad for its 2010 Originals campaign, focusing on the 2010 Fifa World Cup. The ad features David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk and DJ Neil Armstrong alongside Star Wars characters Han Solo, Chewbacca, C-3P0 and Obi-Wan Kenobi.