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Ramsey Naja: Any spare change? It’s time  to rethink our modus operandi

Ramsey Naja: Any spare change? It’s time to rethink our modus operandi

Ramsey Naja is CCO at JWT MENA It is odd  to find, that, in these rapidly changing times, the way the majority of agencies operate has actually changed very little. Yes, I know, I know, digital has changed this, that and the other but, intrinsically, the actual modus operandi remains as stubbornly stuck in its ways […]

Ramsey Naja: Sometimes inspiration strikes. Today it’s gone on strike

Ramsey Naja: Sometimes inspiration strikes. Today it’s gone on strike

Ramsey Naja is CCO at JWT MEA I am feeling uninspired today, which is not the state you want to be in when the deadline for your column is looming and your editor is developing a fascinating skin condition commonly associated with anxiety. But hey, in the creative sphere, the lack of inspiration is a […]

Ramsey Naja: Cross fertilisation is essential to prevent ugly agency inbreeding

Ramsey Naja: Cross fertilisation is essential to prevent ugly agency inbreeding

Ramsey Naja is CCO at JWT MEA Lets talk about sex today. After all, that’s what creation is all about, right? In fact, I recall one creative outfit calling itself Boymeetsgirl – it’s true, I swear – so I’m not inventing anything new (regardless of the fact that the agency actually went bust soon after […]