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Emirates airline renews contract with Havas through to 2020

Emirates airline renews contract with Havas through to 2020

Dubai-based airline Emirates has announced it will renew its contract with Havas Media. Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the carrier’s 150 worldwide destinations through to 2020. Since winning the account in a hotly contested pitch in 2014, Havas Media has led […]

Top 10 MENA Films 2016

Top 10 MENA Films 2016

1 Nissan: Take no sides Nissan bucked the austerity trend for cost-efficient feature ads with its $800,000 cinematic epic for its flagship 4×4 Patrol. TBWA/Raad managed to squeeze in cities rising from the sand, desert warriors in animal skins, Ming the Merciless urban emperors and a wind-swept scorpion. Agency: TBWA/Raad Creatives: Walid Kanaan, Fouad Abdel […]

Top 10 Pitches 2016

Top 10 Pitches 2016

1 Nissan Mindshare MENA in March lost its multi-million-dollar media planning and buying account with Nissan after OMD UAE won a competitive pitch. The Omnicom Media Group-owned agency took back the media planning and buying account it lost to its WPP rival in 2009. The account gives OMD control over content marketing and performance marketing for both […]

WPP wins Emirates global account

WPP wins Emirates global account

Emirates has appointed an interdisciplinary WPP team to handle its global branding and creative account. Team Air will bring together staff from Grey’s London and New York offices, Rainey Kelly Campbell Roalfe/Y&R, Geometry Global, Hogarth and TNS. Chris Hunton will run Team Air. He was most recently the head of Team Land Rover at WPP. Land […]

Dubai Lynx 2015: “An acquisition could be a disaster" – Yannick Bollore, Havas

Dubai Lynx 2015: “An acquisition could be a disaster” – Yannick Bollore, Havas

Companies should focus equally on the merger and integration post acquisition, said the global chairman and CEO on day two.

Amsterdam's Nomads opens Dubai office

Amsterdam’s Nomads opens Dubai office

Amsterdam-based agency Nomads is to open an office in Dubai just two months after its creation. The agency, formed by management from StrawberryFrog Amsterdam and MediaCatalyst, has Emirates as one of its founding clients. Its new office will be located in Dubai Media City and will provide strategic and creative support to Emirates, as well […]

Nomads takes over Emirates’ ad brief

Nomads takes over Emirates’ ad brief

StrawberryFrog is no longer the lead agency on Emirates’ global advertising account following the dissolution of the relationship between Scott Goodson and Hans Howarth. The account will now be handled by Nomads, a new agency formed by the management of StrawberryFrog Amsterdam and MediaCatalyst, which launched last month with the global Emirates ad account among […]

Havas Media wins Emirates' global media account

Havas Media wins Emirates’ global media account

Havas Media has won Emirates’ global media planning and buying account following a hotly contested review. The decision means the account, which is believed to be worth an estimated $150 million, is no longer with Starcom MediaVest Group (SMG), which had held the business since 2008. Boutros Boutros, divisional senior vice-president corporate communications, marketing and […]

How cronyism can wreck your brand

How cronyism can wreck your brand

Subaru Emirates may have apologised for an offensive and sexist Facebook post, but at the root of the issue is cronyism, writes Alexandra Tohme “In many countries, crony capitalism is considered an ethical breach of market regulations. Partiality towards friends regardless of their capacity to execute the task can result in “reduced business opportunities for […]

Emirates in tennis deal

Emirates in tennis deal

Emirates has signed a five-year deal to become the official partner of the French Open tennis tournament. The contract with the Roland Garros tournament is effective from next month, with this year’s event taking place from 21 May to 9 June 2013. “Appropriately named after famed French aviation pioneer and tennis supporter, Roland Garros, this […]