All Entries Tagged With: "Elephant Cairo"
Bawadi – Prisoners
Real prisoners and ex-cons are the stars of a new TV campaign for Egyptian food manufacturer Harvest Food’s Bawadi halva. The work of indy outfit Elephant Cairo, the agency chose prisoners to front the campaign because they eat more halva than any other segment of Egyptian society. The five commercials see different prisoners discussing the [...]
Angry Panda goes global
Advantage Marketing & Advertising and Elephant Cairo are back in the spotlight again thanks to their cheeky Panda commercials. Yep, the TVCs appear to have gone viral in a serious way, with one version of the commercial (complete with English subtitles) achieving more than two million hits on YouTube in just five days. ABC News [...]
‘A momentous year for Egyptian television’
Ali Ali, creative director of Elephant Cairo, talks about this year’s Cannes festival and winning two Lions Well, it was an unforgettable week. The 57th Cannes Lions International Advertising Festival was good for the region and groundbreaking for Egypt. We haven’t won a single Lion (nor a TV shortlist) in 56 long years. My silver [...]
Regional first as five film Lions won
Three silvers and two bronze Lions have been won by the Middle East and North Africa in the film and film craft categories at Cannes. It is the first time that the region has won a Lion in any film category. Leo Burnett Cairo finally gained some international recognition for its Melody work on the [...]
Regional first as five film Lions won
Three silvers and two bronze Lions have been won by the Middle East and North Africa in the film and film craft categories at Cannes. It is the first time that the region has won a Lion in any film category. Leo Burnett Cairo finally gained some international recognition for its Melody work on the [...]
Egypt puts in solid film shortlist performance
Two Egyptian agencies and one from the UAE have been shortlisted in the film category at the Cannes Lions festival. Cairo-based Advantage Marketing & Advertising and Elephant Cairo have been nominated for their ‘Kitchen’, ‘Office‘ and ‘Hospital’ commercials for Panda. Also shortlisted is Leo Burnet Cairo, which picks up a nomination for its ‘Mother of [...]
Egypt puts in solid film shortlist performance
Two Egyptian agencies and one from the UAE have been shortlisted in the film category at the Cannes Lions festival. Cairo-based Advantage Marketing & Advertising and Elephant Cairo have been nominated for their ‘Kitchen’, ‘Office‘ and ‘Hospital’ commercials for Panda. Also shortlisted is Leo Burnet Cairo, which picks up a nomination for its ‘Mother of [...]
Region wins six Lions at Cannes
The Middle East and North Africa has had its most successful night of this year’s Cannes festival, bringing home six Lions in the press and cyber categories. Once again, Y&R Dubai has led the charge, winning a print silver for its ‘Polar Bear’ (pictured), ‘Walrus’, ‘Reindeer’ and ‘Pelican’ work for Neenah Paper. The agency also [...]
Region stumbles as Cannes kicks off
It’s been a pretty inauspicious start to the Cannes Lions festival for the Middle East and North Africa, with only 13 pieces of work making the cut in the first seven shortlists unveiled this morning. The region has picked up no shortlists in the direct, promo and PR categories, leaving it to Y&R Dubai to [...]
Panda – Never say no to Panda
Panda, an Egyptian manufacturer of cheese and dairy products, has dramatically revamped its advertising thanks to boutique agency Elephant Cairo. The four-man agency, which won two grands prix at this year’s Dubai Lynx, sold the client the ‘crazy idea’ that if you don’t like Panda products, eat Panda products, or refuse a Panda sandwich, the [...]
