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Founders Camilla and Lucy d’Abo leave Edelman Dabo

Founders Camilla and Lucy d’Abo leave Edelman Dabo

Camilla and Lucy d’Abo, the founders of Edelman Dabo, and managing director of brand Jason Leavy are to leave “to pursue new opportunities”. The move comes less than three months after the agency laid off about 20 members of its team. On Thursday, Edelman announced the appointments of Jason Gallucci as Leavy’s replacement and Alex […]

Edelman lays off staff as PR agency moves to go ‘beyond public relations counsel’

Edelman lays off staff as PR agency moves to go ‘beyond public relations counsel’

Dubai-based PR agency Edelman DABO has laid off about 20 members of staff. “In response to the changing communications landscape, we are proactively transforming our business to drive increased efficiencies and effectiveness for our clients,” said CEO Tod Donhauser in a statement to Campaign. “This process includes refining the roles and specialities within our team. […]

The Year Ahead 2017: Digital

The Year Ahead 2017: Digital

We’ve heard much digital talk in the past, but 2017 will be when it truly starts to happen, says Ema Linaker I’ve been focused on the power of digital media for more than 12 years, and its promise is clearly continuing to grow. Here in the Middle East, we’re now seeing digital transformation really evolve […]

RSA 'The UAE’s Unluckiest Traveller' by Edelman DABO

RSA ‘The UAE’s Unluckiest Traveller’ by Edelman DABO

Insurance provider RSA ran a competition from July 10 to August 10 to find the UAE’s unluckiest traveller and give them a holiday worth $8000. Running on the brand’s Facebook page, UAE residents were invited to share a story of a time they didn’t have travel insurance but needed it. Stories could also be entered […]

The power of Pokémon

The power of Pokémon

The world’s consumers are chasing imaginary monsters with their mobile phones and marketers have yet to work out how to leverage the latest craze, writes Ema Linklater Be honest. How many of you have thought about spending your weekend searching for Pokémon over the last month? Loathe it or love it, the Pokémon Go app, […]

Leo Burnett retains DIFF ad account

Leo Burnett retains DIFF ad account

Leo Burnett has retained the creative advertising account for the Dubai International Film Festival (DIFF) following a competitive pitch. The win means the agency has held the account since 2010 when it took over from Impact Plus, which had handled the business for the previous four years. “Leo Burnett has been instrumental in the positioning […]