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Guinness World Records offers individuals the chance to be the best. It also gives brands a chance to do something special

Guinness World Records offers individuals the chance to be the best. It also gives brands a chance to do something special

The Middle East is a region of records. Especially Dubai. A visitor to the emirate can arrive at the world’s busiest international airport, before getting straight on to the longest driverless train. The metro will take them past the tallest building, the biggest mall and the highest vertical maze, before reaching the largest indoor ski […]

Dubai Tourism hijacks European airwaves with weather campaign

Dubai Tourism hijacks European airwaves with weather campaign

To encourage Europeans to escape their gloomy winter, Dubai Tourism called upon five of the continent’s most famous weather presenters and meteorologists to broadcast their regular shows from a slight change of location. An apparent regular broadcast starts with the hosts bemoaning a dreary forecast of wind, rain and snow from what at first appears […]

The Year Ahead 2017: Technology

The Year Ahead 2017: Technology

Artificial intelligence, augmented reality and video will all grow in 2017, says Tom Roy. And they could even make life better for us In 2017 we will see the advances in tech that arrived in 2016 go into overdrive. A lot of these revolve around developments in artificial intelligence (AI) and machine learning. They are […]

Extra re-creates childhood with Bubblemint Treehouse

Extra re-creates childhood with Bubblemint Treehouse

Confectionary giant Wrigley brought one of the most beloved childhood dreams to Dubai’s residents in its new campaign for Extra Bubblemint. The brand erected a dainty, cottage-style treehouse in Deira Creek Park, complete with a slide, video games and a pile of Extra Bubblemint gum. Under the tagline of ‘The Taste of Childhood’, the large-scale […]

Redrawing the lines

Redrawing the lines

The founders of SheSays Dubai tell Eleanor Dickinson why it’s time for adland to have its own chat about ‘locker room banter’. “I remember once going into a room with two guys I was leading and the manager of the company walked straight past me and shook their hands,” says Elizabeth Dewar, of an especially […]

Gulf News Media to cease broadcast operations

Gulf News Media to cease broadcast operations

Gulf News Media is to close its two remaining radio stations. Only three months after it closed Radio 1 and Radio 2, the broadcaster will shut down Josh and Hayat as well and hand over operations to Umm Al Quwainn Broadcasting Network on September 30. A statement issued on Thursday evening by group marketing director Matthew […]

Memac Ogilvy Dubai's Evan Kearney: 'When procurement meets life at home'

Memac Ogilvy Dubai’s Evan Kearney: ‘When procurement meets life at home’

My wedding anniversary is coming up soon. Some 12 happy years, a lovely home and a beautiful daughter has been the result so far. But after all this time, it’s getting harder and harder to come up with ways to celebrate it that haven’t already been done before. So this year, I’ve decided to do […]

Dubai Lynx 2015: ‘Everything we create has to have a higher purpose and a wider impact’ – Dr Amina Al Rustamani

Dubai Lynx 2015: ‘Everything we create has to have a higher purpose and a wider impact’ – Dr Amina Al Rustamani

Q&A with the group CEO of TECOM Investments, who will be honoured at the Dubai Lynx International Festival of Creativity 2015 as the Advertising Person of the Year.

‘We do advertising for the love of it’: Alok Nanda

‘We do advertising for the love of it’: Alok Nanda

India-based design and branding specialist is eyeing Dubai – besides selling a watch brand it created, marketing its own brand of chocolates, and winning awards for branded art installations.

Havas Media Group takes luxury practice global

Havas Media Group takes luxury practice global

LuxHub launches officially off with existing centres in Dubai, London, Paris and New York. Havas Media Group has announced the launch of LuxHub, a global luxury consulting practice. Headquartered in Milan, the network launches with established centres of excellence in London, Paris, New York and Dubai, with further expansion plans in key markets such as […]