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Extra re-creates childhood with Bubblemint Treehouse

Extra re-creates childhood with Bubblemint Treehouse

Confectionary giant Wrigley brought one of the most beloved childhood dreams to Dubai’s residents in its new campaign for Extra Bubblemint. The brand erected a dainty, cottage-style treehouse in Deira Creek Park, complete with a slide, video games and a pile of Extra Bubblemint gum. Under the tagline of ‘The Taste of Childhood’, the large-scale […]

Redrawing the lines

Redrawing the lines

The founders of SheSays Dubai tell Eleanor Dickinson why it’s time for adland to have its own chat about ‘locker room banter’. “I remember once going into a room with two guys I was leading and the manager of the company walked straight past me and shook their hands,” says Elizabeth Dewar, of an especially […]

Gulf News Media to cease broadcast operations

Gulf News Media to cease broadcast operations

Gulf News Media is to close its two remaining radio stations. Only three months after it closed Radio 1 and Radio 2, the broadcaster will shut down Josh and Hayat as well and hand over operations to Umm Al Quwainn Broadcasting Network on September 30. A statement issued on Thursday evening by group marketing director Matthew […]

Memac Ogilvy Dubai's Evan Kearney: 'When procurement meets life at home'

Memac Ogilvy Dubai’s Evan Kearney: ‘When procurement meets life at home’

My wedding anniversary is coming up soon. Some 12 happy years, a lovely home and a beautiful daughter has been the result so far. But after all this time, it’s getting harder and harder to come up with ways to celebrate it that haven’t already been done before. So this year, I’ve decided to do […]

Dubai Lynx 2015: ‘Everything we create has to have a higher purpose and a wider impact’ – Dr Amina Al Rustamani

Dubai Lynx 2015: ‘Everything we create has to have a higher purpose and a wider impact’ – Dr Amina Al Rustamani

Q&A with the group CEO of TECOM Investments, who will be honoured at the Dubai Lynx International Festival of Creativity 2015 as the Advertising Person of the Year.

‘We do advertising for the love of it’: Alok Nanda

‘We do advertising for the love of it’: Alok Nanda

India-based design and branding specialist is eyeing Dubai – besides selling a watch brand it created, marketing its own brand of chocolates, and winning awards for branded art installations.

Havas Media Group takes luxury practice global

Havas Media Group takes luxury practice global

LuxHub launches officially off with existing centres in Dubai, London, Paris and New York. Havas Media Group has announced the launch of LuxHub, a global luxury consulting practice. Headquartered in Milan, the network launches with established centres of excellence in London, Paris, New York and Dubai, with further expansion plans in key markets such as […]

Traffic expands with launch of content division

Traffic expands with launch of content division

Dubai-headquartered Traffic Digital has launched a content division as part of its expansion strategy into new online business services. Traffic Content is to be led by managing director Mark Williams, who arrives from  DDB, where he led the Emirates Sky Cargo account. Dominic Gothard, CEO of Traffic Group, said the creation of the new division […]

Digital Republic wins Unilever duties

Digital Republic wins Unilever duties

Cairo-based Digital Republic has won accounts with four flagship brands under the regional umbrella of Unilever. The independent digital agency, which also has an office in Dubai, will also handle Unilever Careers social media portals to build its presence across the MENA region. It will be responsible for all social media at Unilever Careers, covering […]

Anta – Keep Moving

Anta – Keep Moving

Regal International, which represents Anta (China’s largest sportswear brand) in the region, approached Moloobhoy &  Brown to create a series of TV commercials. The resulting work helps launch Anta’s collection of tennis, basketball, running and crossfit sportswear in the Middle East. Project Keep Moving Client Anta/Regal International Agency Moloobhoy & Brown Creative directors Hussain Moloobhoy, […]