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Dubai Tourism hijacks European airwaves with weather campaign

Dubai Tourism hijacks European airwaves with weather campaign

To encourage Europeans to escape their gloomy winter, Dubai Tourism called upon five of the continent’s most famous weather presenters and meteorologists to broadcast their regular shows from a slight change of location. An apparent regular broadcast starts with the hosts bemoaning a dreary forecast of wind, rain and snow from what at first appears […]

Dubai Lynx 2015: “An acquisition could be a disaster" – Yannick Bollore, Havas

Dubai Lynx 2015: “An acquisition could be a disaster” – Yannick Bollore, Havas

Companies should focus equally on the merger and integration post acquisition, said the global chairman and CEO on day two.