Entering great work is a given when trying to win a Lynx, a Lion or any other award in adland, but how do you give your campaign the best chance at reaching the top? Austyn Allison investigates If you have not yet entered the Dubai Lynx, read this now. The final, extended deadline for entries […]
There is a growing need for communications, marketing and PR professionals in the Middle East to find out how to establish a strong communications function within your business, discover new trends and opportunities, and network with your peers in the region. One of the best ways of doing this is by attending relevant live events. […]
Plans for the Dubai Lynx are firming up with the announcement of the headline speakers and the full jury list. The speaker line-up will be driven by “the huge focus on innovation and progressive technologies in the region,” said the organisers. Terry Savage, chairman of the Dubai Lynx, said: “Creativity has shown time and time […]
The past 12 months presented a tumultuous media landscape, and the industry is still developing tools to cope with unprecedented change Few expected 2016 to be good; agency heads trotted out familiar euphemisms such as ‘tough’ and ‘challenging’ when asked about business. In the end it was downright bad. Half the world’s celebrities died in […]
Coca-Cola Middle East has been named Dubai Lynx Advertiser of the Year. During the past three years Coca-Cola has amassed a total of 42 awards at the festival, including 3 Grands Prix. In 2016 alone, the company won an Interactive Grand Prix, a Gold Media Lynx Award and Bronze Lynx Awards in Integrated, Media and PR for ‘Dark […]
The bulk of the Dubai Lynx shortlists have been released today, with Leo Burnett, J.Walter Thompson, Impact BBDO and Memac Ogilvy leading the nominations. A total of 511 pieces of work have been shortlisted out of 2,542 entries – 312 of those going to agencies from the United Arab Emirates. Lebanon is second with 64 […]
Dubai Lynx Festival of Creativity has named Emirates NBD as the 2016 Advertiser of the Year
The Dubai Lynx International Festival of Creativity is to launch a ‘creative effectiveness’ category at next year’s festival. The festival, which will take place from March 6 to 9 next year, has also announced its jury presidents. Emma Farmer, the Dubai Lynx’s festival director, said: “Discussions around the effects of creativity on business continue to […]
Republique Beirut claims Independent Agency of the Year title; Starcom MediaVest Group Dubai is Media Agency of the Year.
Draw from your own experience to better the work, said the graphic design legend.