All Entries Tagged With: "Dubai Lynx"
I wish Kipling ran an agency today
Ramsey Naja is chief creative officer at JWT MEA “Around this time – namely in the middle of the awards season – offices, and long-serving veterans in particular, brace themselves for the inevitable Kipling email. The Kipling email, you see, is like a promotional item that comes shrink-wrapped with award show results, and is as [...]
How I learnt to stop worrying and wait for the Lynx
How a commercial that was hated by the client, focus groups and consultants alike won a Lynx grand prix. Ali Ali is creative director at Elephant Cairo “Open on a young man walking into a living room. Speechless and overwhelmed, he holds a retro-looking laser gun in his right hand. His family sits there in [...]
Measuring the distance between ‘just okay’ and ‘great’ work at the Lynx
Ted Royer is partner and executive creative director at Droga5 New York. He was president of the film, film craft, radio, print, print craft, outdoor and integrated juries at this year’s Dubai Lynx “The thing that struck me the most when descending into Dubai airport was the way the desert stretches out to the horizon. [...]
Leo Burnett wins network and media agency of the year as Y&R retains ad agency crown
Leo Burnett was named network of the year and media agency of the year at last night’s Dubai Lynx awards, with Y&R Dubai becoming the first ever agency to retain the agency of the year crown. Y&R’s haul included the grand prix in the direct category for its ‘Headline News Cup Sleeve’ campaign for Al [...]
Leo Burnett leads integrated shortlist
Leo Burnett dominates this year’s Dubai Lynx integrated shortlist, with the network’s Beirut, Dubai and Cairo offices responsible for seven of the 10 total entries in the category. Leo Burnett Beirut has been shortlisted for its integrated work for the Brand Protection Group, Cafe Super Brasil, Himaya and No Rights No Women. Leo Burnett’s Dubai [...]
Y&R Dubai and Leo Burnett lead Lynx shortlists
Y&R Dubai,Leo Burnett and Impact BBDO are the front-runners at this year’s Dubai Lynx awards following the release of the majority of shortlists this morning. Y&R Dubai has 34 shortlisted pieces of work in print alone, with a further 24 in outdoor and 16 in print and poster craft. Leo Burnett is strong across its regional network, with [...]
Less hormonal adolescent, more civilised adult
As this year’s Dubai Lynx gets under way, Shahir Zag, chief creative officer at Y&R Middle East & North Africa, looks at the evolution of advertising in the region “Evolution is a subtle thing. It’s imperceptible as it happens, but it does happen. It’s amazing how much advertising in this region has evolved over the [...]
Should Arabs be allowed to sit on Lynx juries?
Since its inception in 2007, there have been no jury members from the Arab world on the Dubai Lynx judging panels. The idea has always been that such a set up ensures impartiality. But now the debate among creatives about whether the time has come for Arabs to take their seats on the juries has [...]
We’re all living in a beige submarine
I believe the last week of March was Cultural Relevance Week. Well, it might’ve been, you know. It’s the same as No Smoking Day: everybody talks about it, feels slightly guilty, promises they will make a greater effort next time round then royally ignores the whole thing by lunchtime. If I had a dollar for [...]
Sorry Prasoon, creativity doesn’t need to be cultural
‘We are creatives, not anthropologists’ argues Elephant Cairo’s Ali Ali following the judging at this year’s Dubai Lynx awards “I still remember seeing Fallon’s ‘Gorilla’ spot for Cadbury for the first time. It blew me away. It gave a new name to fresh, and surely had the same effect on many. Written and directed by [...]
