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Lynx 2017 winners announced

Lynx 2017 winners announced

Dubai Lynx, the International Festival of Creativity, has come to a close this evening in an Awards Ceremony that saw 18 Grands Prix presented. Impact BBDO Dubai took the agency of the year, and BBDO Worldwide took network of the year. The awards, which celebrate excellence in creative communications in the MENA region, received 2,632 […]

Moving targets: sometimes creatives have face more threats than just obstinate clients

Moving targets: sometimes creatives have face more threats than just obstinate clients

Ali Rez is regional creative director at Impact BBDO/BBDO Pakistan, and Assam Khalid is strategic planning director/creative director. Their talk at the Dubai Lynx is called Do the Poster and you Might be Bombed. In early 2014, a small group of advertising creatives and artists quietly visited the heavily bombed Khyber Pakhtunkhwa region of Pakistan […]

VR is a bold new branding medium, but it is not a sales tool

VR is a bold new branding medium, but it is not a sales tool

Jon Collins is global president of integrated advertising at Framestore. He will be speaking at the Dubai Lynx on What Four Years of VR Have Taught Us. Virtual reality (VR) is the most exciting new platform to be introduced into marketing, entertainment, education and healthcare for many years. Yet brands still struggle with committing to […]