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MEC bags Dubai International Film Festival brief

MEC bags Dubai International Film Festival brief

MEC has won the media buying and planning account for the Dubai International Film Festival. The appointment follows a four-way pitch that included OMD, Starcom, Carat, and MEC, with MEC winning the three-year contact and taking over from incumbent OMD. Leo Burnett continues as the festival’s creative agency, while Asda’a Burson-Marsteller remains the event’s public [...]

Leo Burnett scoops Dubai film fest ad brief

Leo Burnett scoops Dubai film fest ad brief

Leo Burnett has won Dubai International Film Festival’s advertising brief following a pitch against six other agencies. The agency has been tasked with rolling out DIFF’s marketing campaign for the seventh edition of the festival, which takes place from 12 to 19 December. The win incorporates both ATL and digital. Leo Burnett, which has worked [...]

Leo Burnett scoops Dubai film fest ad brief

Leo Burnett has won Dubai International Film Festival’s advertising brief following a pitch against six other agencies. The agency has been tasked with rolling out DIFF’s marketing campaign for the seventh edition of the festival, which takes place from 12 to 19 December. The win incorporates both ATL and digital. Leo Burnett, which has worked [...]