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Dubai Duty Free, Dubai Airports & JCDecaux sign a partnership to launch  an unprecedented Drive-to-Store, data driven offer at Dubai International

Dubai Duty Free, Dubai Airports & JCDecaux sign a partnership to launch an unprecedented Drive-to-Store, data driven offer at Dubai International

Dubai Duty Free, Dubai Airports and JCDecaux announce today a partnership introducing a new Drive-to-Store, data driven advertising offer at Dubai International (DXB) starting from January 1st 2018. This is the first worldwide collaboration between an airport authority, advertising and travel retail operators offering a new advertising value proposition to the market. JCDecaux Dicon, operating […]

Flying start

Flying start

By Federica Fattorusso, business development director at Posterscope. The aviation industry, like almost all other industries, has not been immune to the momentum of the digital revolution, changing significantly due to the increasing prevalence of technology in all aspects of travellers’ daily lives. When considering that last year young tourists alone spent $217bn on travel, with […]

Coca-Cola offers excess baggage, opens happiness (updated)

Coca-Cola offers excess baggage, opens happiness (updated)

Activation by Y&R LabStore was executed at Dubai International Airport. Watch the video here.