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Starcom MediaVest Group Dubai wins du's media mandate

Starcom MediaVest Group Dubai wins du’s media mandate

OMD was the incumbent. Starcom MediaVest Group Dubai has won the media buying and planning duties for telecom brand du (Emirates Integrated Telecommunications Company), following a multi-agency pitch. Confirming the win, Alex Saber, chairman, SMG/VivaKi MENA, said, “du places quality, innovation, integrity and social responsibility at the core of its business ethos. We are incredibly proud of this partnership.” The mandate […]

du salutes spirit of the nation with #Narzif

du salutes spirit of the nation with #Narzif

In celebration of the UAE’s 43rd National Day, telecom player du brought together people from multiple nationalities including Emiratis, to create a music video titled Narzif. Set to a song written for the occasion, the video also features social media influencers and celebrities, besides Emiratis in the UK and US. The film captures all of them […]

LIA 2014: Leo Burnett MENA, Impact BBDO strike Golds

LIA 2014: Leo Burnett MENA, Impact BBDO strike Golds

Burnett wins two Golds in Film for du work; Impact BBDO gets a Gold, three Silvers and five Bronzes in Radio and Music for Commercial Insurance campaign. Leo Burnett MENA’s campaign for du Telecommunications has been awarded two Golds at the London International Awards 2014. The agency’s campaign comprising ‘Too depressing’, ‘Too Complicated’, ‘Too Scary’ […]

du -- Hussain Al Jassmi

du — Hussain Al Jassmi

The introduction of mobile number portability (MNP) initiated a new challenge for telcos in the UAE. Before MNP, a user migrating between networks had to leave their number behind. For many, the prospect of having to readjust to a new number then re-introduce it to all one’s contacts was a costly price to bear. This […]

Du launches first brand campaign in the B2B space

Du launches first brand campaign in the B2B space

UAE telco company du is launching its first ever brand campaign in the B2B space in a bid to raise awareness of its business offering. Falling under the tagline of ‘Answers for tomorrow’s business’, the integrated campaign includes TV, online, print, outdoor and radio work, with the main TVC launched during the final episode of […]

JWT Dubai handed digital creative brief for UAE telco du

JWT Dubai handed digital creative brief for UAE telco du

JWT Dubai has been named a specialised partner on strategic creative work for a number of digital campaigns for UAE telco du. The appointment follows a number of rounds of pitching, with JWT to work with du on an ongoing basis. The telco’s advertising agency of record remains Leo Burnett, whilst its media buying and […]

Du retains OMD following multi-agency review

Du retains OMD following multi-agency review

UAE telco du has retained OMD as its media buying and planning agency following a multi-agency review. The decision brings to an end a review process that had begun in April and followed the company’s earlier retention of Leo Burnett as its creative agency of record. In a statement, Hala Badri,  du’s executive vice president, […]

Du retains incumbent following review

Du retains incumbent following review

UAE telco du has retained Leo Burnett Dubai as its advertising agency of record following a creative review. The country’s second telecommunications company, du called a review of its creative advertising account last November. The pitch included the incumbent, which has held the account since the company launched in 2006, and two other unnamed agencies. […]

Du rolls out major brand advertising campaign

Du rolls out major brand advertising campaign

UAE telco du is rolling out its first major brand advertising campaign since the release of its launch campaign in 2006. Designed to get closer to consumers and banish any negative perceptions about the brand, the campaign will run across television, print, digital and outdoor and carries the theme ‘open your heart’. Shot in the […]

Du rolls out major brand advertising campaign

Du rolls out major brand advertising campaign

UAE telco du is rolling out its first major brand advertising campaign since the release of its launch campaign in 2006. Designed to get closer to consumers and banish any negative perceptions about the brand, the campaign will run across television, print, digital and outdoor and carries the theme ‘open your heart’. Shot in the […]