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du -- Hussain Al Jassmi

du — Hussain Al Jassmi

The introduction of mobile number portability (MNP) initiated a new challenge for telcos in the UAE. Before MNP, a user migrating between networks had to leave their number behind. For many, the prospect of having to readjust to a new number then re-introduce it to all one’s contacts was a costly price to bear. This […]

Du launches first brand campaign in the B2B space

Du launches first brand campaign in the B2B space

UAE telco company du is launching its first ever brand campaign in the B2B space in a bid to raise awareness of its business offering. Falling under the tagline of ‘Answers for tomorrow’s business’, the integrated campaign includes TV, online, print, outdoor and radio work, with the main TVC launched during the final episode of […]

JWT Dubai handed digital creative brief for UAE telco du

JWT Dubai handed digital creative brief for UAE telco du

JWT Dubai has been named a specialised partner on strategic creative work for a number of digital campaigns for UAE telco du. The appointment follows a number of rounds of pitching, with JWT to work with du on an ongoing basis. The telco’s advertising agency of record remains Leo Burnett, whilst its media buying and […]

Du retains OMD following multi-agency review

Du retains OMD following multi-agency review

UAE telco du has retained OMD as its media buying and planning agency following a multi-agency review. The decision brings to an end a review process that had begun in April and followed the company’s earlier retention of Leo Burnett as its creative agency of record. In a statement, Hala Badri,  du’s executive vice president, […]

Du retains incumbent following review

Du retains incumbent following review

UAE telco du has retained Leo Burnett Dubai as its advertising agency of record following a creative review. The country’s second telecommunications company, du called a review of its creative advertising account last November. The pitch included the incumbent, which has held the account since the company launched in 2006, and two other unnamed agencies. […]

Du rolls out major brand advertising campaign

Du rolls out major brand advertising campaign

UAE telco du is rolling out its first major brand advertising campaign since the release of its launch campaign in 2006. Designed to get closer to consumers and banish any negative perceptions about the brand, the campaign will run across television, print, digital and outdoor and carries the theme ‘open your heart’. Shot in the […]

Du rolls out major brand advertising campaign

Du rolls out major brand advertising campaign

UAE telco du is rolling out its first major brand advertising campaign since the release of its launch campaign in 2006. Designed to get closer to consumers and banish any negative perceptions about the brand, the campaign will run across television, print, digital and outdoor and carries the theme ‘open your heart’. Shot in the […]

Du calls advertising review

Du calls advertising review

The UAE’s second telecommunications company, du, has called a review of its creative advertising account. The review involves incumbent Leo Burnett Dubai, which has held the account since the company launched in 2006, and two other unnamed agencies. Ashish Banerjee, du’s vice-president brand and comm-unications, said the move was part of a statutory review that […]