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Marketing in the IoT era will be about collaborative ecosystems

Marketing in the IoT era will be about collaborative ecosystems

Brands need to create and be part of systems that enhance the value they provide, says Sony Mobile’s Gita Ghaemmaghami As connectivity becomes more pervasive, going from large systems to devices to wearables and items of everyday use, it will transform everyday objects into smart gadgets that communicate with each other automatically. From smart homes […]

The future of programmatic

The future of programmatic

The most talked about aspect of ad tech is now moving beyond the buzz, says Nourah al Fayez, DoubleClick agency head at Google The global programmatic market has grown from $5bn in 2012 to $40bn in 2016 – an average growth rate of 71 per cent a year, according to Zenith. In MENA, however, between 2013 […]

'Phygital' is making online-offline experiences seamless

‘Phygital’ is making online-offline experiences seamless

By Tom Roy, chief innovations officer at MCN There’s that joke about non-stop flights. How can you get off, ever, if the flight actually doesn’t stop? When I hear about ‘digital’ I am equally confused. How can you experience anything that’s digital without being in the physical realm? You see what’s on screen, you listen […]

Influencing Iran: why content is the only way to reach the Islamic Republic's social media users

Influencing Iran: why content is the only way to reach the Islamic Republic’s social media users

By Alex Malouf, vice chair, EMENA, for the International Association of Business Communicators Let me ask you a question: what do you know of Iran? The country has a population of almost 80 million, 68 per cent of whom are online. Sixty per cent of Iranians are under the age of 30, and 73 per […]

Sophia Kenvold says it’s time to rethink how we make content for social

Sophia Kenvold says it’s time to rethink how we make content for social

Sophia Kenvold is head of social at TBWA/Raad Social media is not a box to be ticked, a department to be manned or even a campaign to be launched. It’s about thinking differently about marketing, customer service and the entire company. Unfortunately many don’t see it that way, which is why the networks have become […]

ARN launches two digital-only Arabic stations

ARN launches two digital-only Arabic stations

Dubai-based Arabian Radio Network has launched two new digital-only radio stations. Al Khaleejiya Classic will play tracks from GCC musicians of the 1980s and 1990s. And Al Arabiya Cassette will also have nostalgic Arabic programming, broadcasting Arabic hits from the 1960s to the 1990s. The two new stations are brand extensions of existing ARN properties Al […]

B2B creative and technology shop Omobono launches in Dubai

B2B creative and technology shop Omobono launches in Dubai

UK-based creative and technology agency Omobono has opened an office in Dubai. Last year, the Cambridge-headquartered company was named business-to-business (B2B) Marketing Agency of the Year at the Drum Awards, and received a Queen’s Award for Enterprise. It has already worked with regional clients including Dubai Multi Commodities Centre and Saudi Arabia’s Sadara Chemical Company. […]

Lovin Dubai buys 7Days’ social media handles

Lovin Dubai buys 7Days’ social media handles

Augustus, the holding company behind online news and entertainment guide Lovin Dubai, has bought the social media channels that used to belong to defunct UAE daily newspaper 7Days. The free tabloid closed at the end of December after struggling to find a viable business model in a climate of reduced print advertising spend. However, over […]

OOX Monitor signs CNN parent Turner

OOX Monitor signs CNN parent Turner

Turner Broadcasting System, the company behind television news channel CNN and The Cartoon Network, has signed up OOX Monitor, a Dubai-based online advertising monitor covering the Middle East and North Africa. “Acquiring the account of Turner Broadcasting System is a high-profile win for OOX,” said Fouad Bedran, the firm’s co-founder and managing director. “Turner is […]

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Flip becomes SapientRazorfish as Publicis Sapient launches in region

Publicis Groupe has announced the launch of its Publicis Sapient operating unit in the MENA region. Digital agency Flip, which under Publicis Communications, has rebranded as SapientRazorfish. It has already won a contract with property developer Emaar. SapientRazorfish will be led by Kareem Monem (pictured), previously managing director of Flip. Flip has been part of Publicis Sapient since […]