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FACES TO WATCH 2018 - DIGITAL & CREATIVE.

FACES TO WATCH 2018 – DIGITAL & CREATIVE.

Aline Krioghlian, “20-something”, Social Media Manager, Netizency NOMINATION: Just like her colourful Snapchat account, Aline adds color and attitude to everything that she touches, a bit like a gif library.” QUESTIONS What is the best bit of your job? Something I love about my job is that I can tell a story and be as creative […]

Zia Creative bags social media account of Al Tayer Motors' luxury car brands

Zia Creative bags social media account of Al Tayer Motors’ luxury car brands

  Dubai-based advertising agency Zia Creative Network has won Al Tayer Motors social media account for its luxury car brands, Land Rover and Jaguar. From idea generation to photography, video conceptualisation, direction and post-production, the agency will be responsible for enhancing the brand’s image in the MENA region across all social media channels. “With car shoppers […]

Photo gallery: The Future of Ad Tech Breakfast Briefing

Photo gallery: The Future of Ad Tech Breakfast Briefing

Campaign’s inaugural Breakfast Briefing, addressing The Future of Ad Tech, took place on Monday, 12 February, 2018 at the Radisson Blu in Media City. With the support of sponsors DMS and Blis, we welcomed more than 75 guests to listen to a keynote by Kunal Badiani from Oracle and two panel discussion with a wide range […]

Winning by numbers: OOX’s Fouad Bedran provides his top 10 pitch tips

Winning by numbers: OOX’s Fouad Bedran provides his top 10 pitch tips

OOX’s Fouad Bedran provides his top 10 tips for effectively using digital advertising intelligence in a pitch Media professionals tend to have little time to turn around a media pitch, which could put their agency at risk of a weak delivery on the pitch day. Here are a few tips from a digital advertising intelligence […]

How do agencies create content that can both fit in with and rise above the competition? Kijamii’s Bassem El Hady has some ideas

How do agencies create content that can both fit in with and rise above the competition? Kijamii’s Bassem El Hady has some ideas

Bassem El Hady is founder and CEO of Cairo-based digital agency Kijamii The digital age we live in today forces us to stay connected to our devices at all times. Regardless of location, occupation, social status or education, the internet has become an essential part of everyone’s life. It has become undeniably crowded yet laser […]

94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94% of polled marketeers say engaging with social media influencers benefits their brand 49% currently work with social media influencers in the region 43% spend up to US$10,000 per social media influencer campaign   The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. […]

Blis introduces behavioural analytics tool powered by movement data

Blis introduces behavioural analytics tool powered by movement data

Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a  report, Mastering […]

Driving Principles: Motoring Middle East's Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road

Driving Principles: Motoring Middle East’s Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road

Getting the most mileage out of automotive journalism means being prepared to shift gears fast and steer a course between the legacy of Top Gear and the age of the influencer. Motoring Middle East’s Shahzad Sheikh and Imthishan Giado talk to Austyn Allison Motoring Middle East’s is a story of adaptation. The brand – a […]

Grey’s CEO and Hug’s founders talk plans for their new union, including regional expansion, pooling resources, winning awards and moving in together

Grey’s CEO and Hug’s founders talk plans for their new union, including regional expansion, pooling resources, winning awards and moving in together

“There is no reason why Cairo should not be the back end of lots of parts of Grey,” says Nirvik Singh, chairman and CEO of Grey Group Asia Pacific, Middle East and Africa. He is in Dubai at the tail end of a regional road show where he and his new colleagues at Hug Digital […]

Google has been explaining how it is tackling problems with advertising and content. But the lines are not always clear

Google has been explaining how it is tackling problems with advertising and content. But the lines are not always clear

Last month, Google called together 18 journalists from across Europe and the Middle East to its European headquarters in Dublin, Ireland. The official reason for the congregation was to give the press some background on Google’s ad offerings, with a specific focus on brand safety. Back in March, the search giant had come in for […]