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Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Brian Solis is principal analyst at Altimeter Group in the US, where he studies disruptive technology. He was introduced at last month’s OMD Predicts event in Dubai as “a keynote speaker, digital anthropologist and futurist,”and he has always looked at how technology affects society. He began his career looking at ways to bypass the media […]

A large and homogenous population makes for great creative insight in Egypt, says Hug's Ramy Kandil

A large and homogenous population makes for great creative insight in Egypt, says Hug’s Ramy Kandil

By Ramy Kandil, deputy general manager of operations, Hug Digital I’ve never been one for comparisons, but if you were to ask me to pick between Cairo and Dubai when it comes to the field of advertising, my bet will always be on a Nile view. It may seem counterintuitive, seeing that Dubai is the […]

Omobono's Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East

Omobono’s Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East

By Hadley Newman, managing director at Omobono Middle East   When YouTube was launched,  it’s unlikely the founders expected its most significant traffic would come from Saudi Arabia. With the largest number of YouTube consumers per capita in the world, it is no surprise then that the social media channel chose the Kingdom to host its […]

Six Trends: Mintrics CEO Tarek Nasr on the future of video

Six Trends: Mintrics CEO Tarek Nasr on the future of video

By Tarek Nasr, CEO of Mintrics Consumers of digital content have redefined the way publishers create, monetise and distribute their video content. The media space is in the middle of a complete shift that will ultimately and completely change viewing habits, mediums and power structures in the content publishing industry. To keep up with the […]

Twitter COO Anthony Noto: "The role of a platform is to give a microphone to the world"

Twitter COO Anthony Noto: “The role of a platform is to give a microphone to the world”

Campaign caught up with Twitter’s global chief operating officer Anthony Noto, who talked about the microblogging platform’s relationship with the Middle East. He says Twitter is relatively geography-agnostic, explaining: “The incremental invetment for us to be in a marketplace for us to put a resource behind it, is not that significant.” However, certain technological developments will […]

The Bravo Romeo story

The Bravo Romeo story

Meredith Carson calls her new company ‘story hackers and growth hackers’. She tells Austyn Allison what that means. If you have been involved in Dubai’s media industry over the past 10 years, you are likely to recognise Meredith Carson from her time as group director of content at Omnicom Media Group. She was also head […]

Motivate launches FourFourTwoArabia.com football site

Motivate launches FourFourTwoArabia.com football site

Motivate Publishing, the GCC’s leading premium publisher of multi-media magazine brands including Campaign, is pleased to announce that it has launched FourFourTwoArabia.com, under license from Haymarket Media. The hugely popular football title was launched in the UK in 1994 and has since grown to become the market leader, with licensing partners across the world, thanks […]

Khaleej Times is making grand plans to change and expand

Khaleej Times is making grand plans to change and expand

Khaleej Times is the UAE’s oldest paper, so you might be forgiven for thinking it is also the country’s most old-fashioned. But with 30 per cent more web traffic than its nearest competition, according to monitoring firm Effective Measure, its management say it is the most popular news website among the population. It must still […]

Winners of first MENA Search Awards named

Winners of first MENA Search Awards named

The winners of the inaugural MENA Search Awards have been announced. The awards, produced by Don’t Panic Events and presented in association with Plan B, celebrate the expertise, talent and achievements of the search industry and, its organisers say, are the premiere celebration of search engine optimisation, pay-per-click (PPC) and content marketing in the Middle […]

New app from ARN will serve you ads when you unlock your phone

New app from ARN will serve you ads when you unlock your phone

Dubai-based radio operator Arabian Radio Network will branch into telecoms ad-tech when it launches Unlockd in the UAE this week. Unlockd is an app that serves a static ad when a phone user unlocks his or her phone. It has licensed the regional rights to the technology from the company’s Australian founders, who have already […]