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How do agencies create content that can both fit in with and rise above the competition? Kijamii’s Bassem El Hady has some ideas

How do agencies create content that can both fit in with and rise above the competition? Kijamii’s Bassem El Hady has some ideas

Bassem El Hady is founder and CEO of Cairo-based digital agency Kijamii The digital age we live in today forces us to stay connected to our devices at all times. Regardless of location, occupation, social status or education, the internet has become an essential part of everyone’s life. It has become undeniably crowded yet laser […]

94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94% of polled marketeers say engaging with social media influencers benefits their brand 49% currently work with social media influencers in the region 43% spend up to US$10,000 per social media influencer campaign   The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. […]

Blis introduces behavioural analytics tool powered by movement data

Blis introduces behavioural analytics tool powered by movement data

Blis, which specialises in location data technology, has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a  report, Mastering […]

Driving Principles: Motoring Middle East's Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road

Driving Principles: Motoring Middle East’s Imthishan Giado and Shahzad Sheikh on how to keep automotive journalism on the road

Getting the most mileage out of automotive journalism means being prepared to shift gears fast and steer a course between the legacy of Top Gear and the age of the influencer. Motoring Middle East’s Shahzad Sheikh and Imthishan Giado talk to Austyn Allison Motoring Middle East’s is a story of adaptation. The brand – a […]

Grey’s CEO and Hug’s founders talk plans for their new union, including regional expansion, pooling resources, winning awards and moving in together

Grey’s CEO and Hug’s founders talk plans for their new union, including regional expansion, pooling resources, winning awards and moving in together

“There is no reason why Cairo should not be the back end of lots of parts of Grey,” says Nirvik Singh, chairman and CEO of Grey Group Asia Pacific, Middle East and Africa. He is in Dubai at the tail end of a regional road show where he and his new colleagues at Hug Digital […]

Google has been explaining how it is tackling problems with advertising and content. But the lines are not always clear

Google has been explaining how it is tackling problems with advertising and content. But the lines are not always clear

Last month, Google called together 18 journalists from across Europe and the Middle East to its European headquarters in Dublin, Ireland. The official reason for the congregation was to give the press some background on Google’s ad offerings, with a specific focus on brand safety. Back in March, the search giant had come in for […]

How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

By Chris Capstick, publisher, Motivate Connect With increasing numbers of clients and agencies reporting that 2018 is the year they will really ramp up their investment in content marketing, it is an exciting time to be at the forefront of regional content creation in social, digital and video. The opportunity is enticing – brands can […]

Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Digital futurist Brian Solis says the technology behind psychographic marketing can be used for good, evil or advertising

Brian Solis is principal analyst at Altimeter Group in the US, where he studies disruptive technology. He was introduced at last month’s OMD Predicts event in Dubai as “a keynote speaker, digital anthropologist and futurist,”and he has always looked at how technology affects society. He began his career looking at ways to bypass the media […]

A large and homogenous population makes for great creative insight in Egypt, says Hug's Ramy Kandil

A large and homogenous population makes for great creative insight in Egypt, says Hug’s Ramy Kandil

By Ramy Kandil, deputy general manager of operations, Hug Digital I’ve never been one for comparisons, but if you were to ask me to pick between Cairo and Dubai when it comes to the field of advertising, my bet will always be on a Nile view. It may seem counterintuitive, seeing that Dubai is the […]

Omobono's Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East

Omobono’s Hadley Newman on why native video for LinkedIn matters to businesses in the Middle East

By Hadley Newman, managing director at Omobono Middle East   When YouTube was launched,  it’s unlikely the founders expected its most significant traffic would come from Saudi Arabia. With the largest number of YouTube consumers per capita in the world, it is no surprise then that the social media channel chose the Kingdom to host its […]