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Tarek Daouk joins Dentsu Aegis network as CEO, from Starcom

Tarek Daouk joins Dentsu Aegis network as CEO, from Starcom

Dentsu Aegis Network has announced the executive appointment of Tarek Daouk as CEO of Middle East and North Africa, a move that will continue to drive forward the organisation’s ambition to become a 100 percent digital economy business by 2020. In his new role, Daouk will take responsibility for accelerating Dentsu Aegis’ growth in MENA […]

Dentsu MEA launches with network veteran Koji Watanabe as MD

Dentsu MEA launches with network veteran Koji Watanabe as MD

Agency kicks off with the Honda account. Dentsu Aegis Network announced today the appointment of Koji Watanabe as MD of its ‘newly launched’ agency Dentsu Middle East & Africa. The agency has commenced operations with client Honda on board. Dentsu MEA becomes the sixth Dentsu Aegis Network agency in MENA, alongside Carat, iProspect, Isobar, Posterscope and Vizeum. Watanabe, a Dentsu network […]

Dentsu Aegis Network rolls out RTB platform

Dentsu Aegis Network rolls out RTB platform

The Dentsu Aegis Network has launched its programmatic media buying platform Amnet in the region. The move will expand the network’s footprint into real-time bidding (RTB), with Amnet to be offered to clients across 18 markets in the Middle East and North Africa. Michael Nederlof, CEO of the Dentsu Aegis Network, Middle East and North […]