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Winning by numbers: OOX’s Fouad Bedran provides his top 10 pitch tips

Winning by numbers: OOX’s Fouad Bedran provides his top 10 pitch tips

OOX’s Fouad Bedran provides his top 10 tips for effectively using digital advertising intelligence in a pitch Media professionals tend to have little time to turn around a media pitch, which could put their agency at risk of a weak delivery on the pitch day. Here are a few tips from a digital advertising intelligence […]

Establishment survey begins ahead of comprehensive UAE radio audit

Establishment survey begins ahead of comprehensive UAE radio audit

A radio-auditing programme has been launched in the UAE, and will go live in the second half of 2017. In mid-April, an establishment survey was begun, polling 18,000 people to understand the demographic breakdown of the market and help guide how a sample should later be set up. That sample will be “in the high […]

‘Conversations have changed in the last three years’

‘Conversations have changed in the last three years’

The region’s grasp of targeting, adoption of promoted content and mobile penetration have convinced the ‘professionals network’ to look at expanding its direct presence in the region, says Jake Thomas, head of LinkedIn marketing solutions MENA. How has LinkedIn evolved as a platform in this market vis a vis the rest of the world? We […]

Digital Essays 2014: Do you have a data strategy?

Digital Essays 2014: Do you have a data strategy?

Ryan Murdoch believes analysts that are comfortable in vast amounts of data can quickly find insights. ‘Big data’ has been one of the biggest buzz words thrown around the media industry in the past few years, and for good reason. Looking at the leading global companies across industries, nine out of 10 are ahead of […]

Digital Essays 2014: Predicting long-term user behaviour

Digital Essays 2014: Predicting long-term user behaviour

The infinite data out there is already redefining how products are going to be marketed to us in the near future, says Daniel Vaczi. The shift in the approach Predicting consumer behaviour has never been an easy task. In the past it was based on surveys, panels, interviews, etc, which gives a vague idea of […]