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Edelman lays off staff as PR agency moves to go ‘beyond public relations counsel’

Edelman lays off staff as PR agency moves to go ‘beyond public relations counsel’

Dubai-based PR agency Edelman DABO has laid off about 20 members of staff. “In response to the changing communications landscape, we are proactively transforming our business to drive increased efficiencies and effectiveness for our clients,” said CEO Tod Donhauser in a statement to Campaign. “This process includes refining the roles and specialities within our team. […]

Track record trumps experience hands down

Track record trumps experience hands down

Jamal Al Mawed is the regional account director at DABO & Co “The ‘new business’ pitch – a time to roll out your senior management, shiny suits, flashy PowerPoint presentations and grand speeches about why you deserve to win the account. ‘Previous experience’ has become such a deciding factor in so many new business pitches […]

DABO & Co bags trio of regional PR briefs

DABO & Co bags trio of regional PR briefs

Integrated communications company DABO & Co has won the PR brief for Nokia Middle East. The agency has been tasked with driving the Finnish mobile brand’s regional PR across the UAE, Bahrain, Qatar, Kuwait and Oman, with the win following a multi-agency pitch held over a two-month period. The company will be responsible for reviving […]

DABO & CO win flydubai PR account

DABO & CO win flydubai PR account

Low-cost airline flydubai has appointed DABO & Co to handle its public relations brief. The appointment of the Dubai-based agency, which recently underwent a re-brand, means that Polaris, the incumbent agency for the past two years, will no longer be involved on the account. The initial pitch invitation was sent out to 15 agencies. From […]