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Face to Face wins Rainbow creative

Face to Face wins Rainbow creative

Face to Face has won the creative communications account for Dutch dairy co-operative FrieslandCampina’s Rainbow brand. The appointment was made following a competitive pitch and covers all of the brand’s marketing and communications for the Middle East, as well as creative communication for some of FrieslandCampina’s other brands in the region. Rainbow is a well-known […]

FP7 bags creative brief  for Atlantis The Palm Dubai

FP7 bags creative brief for Atlantis The Palm Dubai

FP7/DXB has won the advertising brief for Atlantis The Palm Dubai. The hotel launched a full-scale creative communications pitch towards the end of 2016, looking for an agency that could “execute its multifaceted communication needs and furthermore create a long-term brand platform campaign for the way forward,” said FP7 in a statement. Campaign understands the […]

Brands make a stand in the first post-Trump Super Bowl

Brands make a stand in the first post-Trump Super Bowl

This year’s Super Bowl commercial breaks didn’t just showcase the biggest ads in the US; brands made a stand against the current political situation, writes Tonic’s Joao Camacho Let’s address the big orange elephant in the room and look at the ‘post-Trump’ Super Bowl, the first since the US elections last November. The American football match […]

B2B creative and technology shop Omobono launches in Dubai

B2B creative and technology shop Omobono launches in Dubai

UK-based creative and technology agency Omobono has opened an office in Dubai. Last year, the Cambridge-headquartered company was named business-to-business (B2B) Marketing Agency of the Year at the Drum Awards, and received a Queen’s Award for Enterprise. It has already worked with regional clients including Dubai Multi Commodities Centre and Saudi Arabia’s Sadara Chemical Company. […]

Dubai Lynx 2015: “'Creativity for everyone' could be a wonderful world" – Ije Nwokorie, Wolff Olins

Dubai Lynx 2015: “’Creativity for everyone’ could be a wonderful world” – Ije Nwokorie, Wolff Olins

Creativity has never had a bigger role and it’s not the preserve of a few, said the Design jury president.

Dave Trott's blog: Always Question the Question

Dave Trott’s blog: Always Question the Question

How would you make five dollars grow in three days?

#Predictions2015: The year ahead for ad agencies

#Predictions2015: The year ahead for ad agencies

Leo Burnett Group’s Bechara Mouzannar sounds a wake-up call for a ‘Dinosauring Industry’.