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How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

How to build a content strategy: Motivate Connect’s Chris Capstick explains why thinking like a publisher can keep your content strategy on track

By Chris Capstick, publisher, Motivate Connect With increasing numbers of clients and agencies reporting that 2018 is the year they will really ramp up their investment in content marketing, it is an exciting time to be at the forefront of regional content creation in social, digital and video. The opportunity is enticing – brands can […]

Digital Essays 2014: The truth about content marketing

Digital Essays 2014: The truth about content marketing

While the term content is deliberately broad, Sarah Barry says that in all its forms it has one thing in common: value. Call it what you will – content marketing or brand publishing – but the idea that brands can create editorial and branded content has rewritten online advertising cultural norms over the past few […]