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94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94% of polled marketeers say engaging with social media influencers benefits their brand 49% currently work with social media influencers in the region 43% spend up to US$10,000 per social media influencer campaign   The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. […]

Avi Bhojani: "We need to define who we are"

Avi Bhojani: “We need to define who we are”

The BPG Group CEO tells Austyn Allison how he is repositioning the company to embrace evolution and remain relevant If you are not already heading up a vertical division of a marketing and communications holding group, imagine for a moment that you are. You open up your Outlook to find the group CEO has invited […]

BPG Cohn & Wolfe wins Guinness World Records for Middle East

BPG Cohn & Wolfe wins Guinness World Records for Middle East

BPG Cohn & Wolfe has been appointed as the first Middle East region public relations agency for Guinness World Records, following a competitive three-way pitch against M&C Saatchi and Fleishman Hillard The account covers the Middle East with a special emphasis on the United Arab Emirates and Saudi Arabia markets. BPG Cohn & Wolfe’s role includes increasing […]

BPG|Cohn & Wolfe wins Sony Mobile’s PR brief

BPG|Cohn & Wolfe wins Sony Mobile’s PR brief

Mobile phone company Sony Mobile Communications has handed its regional PR brief to BPG|Cohn & Wolfe. The appointment follows a competitive pitch, with the agency to handle Sony Mobile’s PR requirements in the Middle East, as well as helping to strengthen the performance of the brand as it targets ambitious sales targets of 100 per […]

Cohn & Wolfe takes minority stake in BPG|pr

Cohn & Wolfe takes minority stake in BPG|pr

Global communications and public relations agency Cohn & Wolfe has taken a minority stake in Middle East public relations firm BPG|pr. The new agency, called BPG|Cohn & Wolfe, is the latest move in the international company’s expansion plans to grow across the region, India and Southeast Asia. Both firms are part of the global WPP […]