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Careem appoints TBWA/RAAD as agency of record

Careem appoints TBWA/RAAD as agency of record

Ride-hailing app Careem has appointed TBWA/Raad as its global advertising agency of record. After  rapid growth and expansion into new verticals, building the Careem brand is now at the forefront of business objectives within the company, it said in a release. Under the leadership of Careem’s vice-president of strategy, Adeeb Warsi, Careem engaged award winning brand agency BellWether […]

Meet The Misfits

Meet The Misfits

It’s 10am in an office somewhere in Al Barsha and an aura of distinct bafflement is pervading in the air around the three ex-agency hacks I’m supposed to be interviewing. The usual pleasantries naturally ensue, “would you like some coffee”, “nice office” – “nice slingshot”, but I cannot help but wonder if I’ve turned up […]